Friday, 25 July 2014 07:13

Now it’s backup as a service

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Data protection company Acronis has announced Backup as a Service, a cloud backup and recovery package designed to enable value added resellers and service providers to localise their automated backup service.

Acronis says its Backup as a Service empowers service providers to reach that market by requiring no upfront commitments and by operating on a pay-as-you-go business model. Existing Acronis partners in Australia include Dimension Data and Data#3.

The service can also be white-labelled or co-branded into their existing SaaS offerings for easy localisation. The flexible service permits end users to designate various departments or roles involved with installing, activating, monitoring and backing up of data to the cloud and local storage destinations. Service providers also have the option to leverage Acronis Cloud Storage or their own Cloud storage capacity.

The service includes Acronis Backup Advanced technologies for workstations, physical and virtual servers and applications. This image technology enables service providers with IaaS offerings to also build a Disaster Recovery as a Service (DRaaS) offering.

“With Acronis Backup as a Service, we’re chopping down the risks and traditional limitations of cloud backup by delivering a turnkey SaaS business model powered by Acronis’ mature and proven backup and recovery technology,” said Rene Oldenbeuving, general manager of cloud business at Acronis.

“Our usage-based service eliminates upfront investments, so costs only increase when revenue increases, giving service providers a competitive solution that puts them on equal footing with the biggest cloud businesses. Add in our proven image technology and you have one of the only file-based recovery and bare metal recovery offerings in single cloud solution.”

Acronis is a privately held Swiss company founded in 2002; It claims to five million consumers and 300,000 business customers in over 130 countries.

In other news Acronis has appointed a new Australian management team to work with its partners. Michael Coleman is sales manager ANZ, Rose Old is channel manager, and Lincoln Goldsmith is responsible for developing and growing Acronis mobility products in locally and into Japan.

The appointments were announced by Laurent Dedenis, president of international operations for Acronis, on a visit to Australia this week,

“The ANZ market is the third largest for Acronis in the Asia Pacific region, and its continued growth is vital to the company. It is a very exciting time for the local Acronis operation as we have a clear product and sales strategy in place and a highly motivated and talented executive team to make it happen.”

While in Australia, Dedenis spoke with customers and partners on issues such as the requirements of modern data for a new generation of protection; and how to give employees App freedom without sacrificing data security.

He explained that data loss isn’t only by malicious intent: hardware failures, user mistakes and software errors also contribute to the ‘not if but when’ risks.

Dedenis said: “As enterprises operate on tight margins and time constraints, business continuity cannot be compromised. Loss of productivity, exposure of confidential information and breaking privacy compliance could spell disaster. Data protection is truly a business protection issue.”


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire. He is one of Australia’s longest serving and most experienced IT journalists. He is author of the only definitive history of the Australian IT industry, ‘A Vision Splendid: The History of Australian Computing.’

He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time weekly IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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