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Aussie startup launches ‘world first’ integration technology Featured

Australian cloud starup Maestrano is attracting notice with its technology for ‘disrupting the cloud silo model’.

Maestrano has now announced Connec!, a technology that integrates cloud applications from different vendors. The company says Connec! provides seamless data sharing between business applications.

It has secured US and worldwide patents for its vision of creating a one stop hub for all cloud based business management tools.

Maestrano was started last year with $1 million capital to provide integrated cloud service to small business. Investors include Gary Jackson, formerly CEO of Microsoft, Cisco and EMC in Australia. Chairman Ian Buddery was founder of the multinational payments company eServGlobal. Founders were Stephane Ibos, a project manager at Thales Group, and Arnaud Lachaume, an operations analyst at Macquarie Bank.

“Cloud computing is revolutionising IT, but the major challenge remains integration,” says Buddery. “Different applications provide different silos of functionality, rather than end-to-end business solutions. Maestrano breaks the cloud silo model by aggregating the best applications into a seamless, secure and intuitive platform.

“Maestrano eliminates the need for multiple licences, multiple data entry and multiple costs.  Enterprise applications on Maestrano start from 15 cents per hour for five concurrent users, delivering unprecedented savings for small business users.”

Buddery says Connec! is a breakthrough product. “It’s a real coup for an Australian business to deliver a technology that will define the global cloud business applications market for small business. For the first time the best cloud applications are connected, sharing data and reducing effort at very low cost, in an open and transparent architecture.”

Connec! technology is now enabled across the Maestrano suite, ensuring data sharing between applications from diverse vendors. “For small businesses this means they can choose the best apps that suit their needs, and Connec! automatically stitches them together to form an integrated solution without any technical action required from the users.” says Buddery.

Maestrano has had a successful first eight months. It was a finalist in TiE’s 2014 50 Global Hottest Startups to Watch, out of a field of 2,800 companies, and one of ten winners of St George Bank’s KickStart Awards. It was also a finalist in CeBIT Australia’s startup pitching contest, out of 162 startup.

It plans to launch in the US next month.


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.


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