Wednesday, 28 May 2014 18:53

ManageEngine taking a bite out of IT management pie

By

Australia is already a big market for IT management software company ManageEngine, but the company thinks it can do even better here.

ManageEngine, a division of SaaS provider Zoho, was founded in the mid 1990s and provided a platform that vendors such as Nortel used to manage switches.

In the early 2000s it moved into the enterprise IT management space with the goal of providing tools that had most of the features offered by the big players in that market, but without the complexity or cost.

ManageEngine now pitches its range of 30 products with the promise of "90% of the features of the Big 4 at 10% of the price."

These products fall into four areas: network and application performance management, IT help desk and asset management, Windows infrastructure management, and IT security.

The company has more than 90,000 paying customers worldwide including more than 60% of the Fortune 500, though most are small to medium businesses.

Australia and New Zealand are home to 15,000 customers, among them Australian Aerospace Limited, the Australian Catholic University, and the Community Mutual credit union - plus some high-profile companies that can't be named.

"Business is picking up in Australia - we see a lot of potential," director of product management Rajesh Ganesan told iTWire

The total number of organisations using ManageEngine tools is unknown, as most of the products can be used free of charge by small businesses with limited requirements, such as in situations where no more than ten devices are to be monitored.

But the free edition of the ServiceDesk Plus IT helpdesk and self-service product has no limitation on the number of users, said Mr Ganesan. "It's a very profitable product, and we felt we could make this move."

Since March the standard (free) edition has been available on a "no questions asked" basis, though the professional and enterprise versions (which include features such as asset management and incident management) are still offered on a commercial basis.

In the last couple of years ManageEngine has begun to focus on the needs of larger companies, Mr Ganesan said, and this can be seen in the IT360 product which integrates several of the other tools with a dashboard suitable for senior staff such as CIOs and CEOs who are not concerned with which component has failed, but the effect and cost of the failure.

"This opens the door for us to go to bigger enterprises," he said.

"Data centre operations are becoming a challenge" with the need to manage space, power, cooling and cost, as well as the IT equipment and contract management processes. IT360 "gives a visual 360-degree view of the data centre from an iPad," Mr Ganesan said.


Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here
BACK TO LATEST NEWS here

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://itwire.com/itwire-update.html and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinatrs and campaigns and assassistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

INTRODUCING ITWIRE TV

iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the iTWire.com site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.

SEE WHAT'S ON ITWIRE TV NOW!

BACK TO HOME PAGE
Stephen Withers

Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

Share News tips for the iTWire Journalists? Your tip will be anonymous

WEBINARS ONLINE & ON-DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News

Comments