Thursday, 13 November 2014 14:55

Yellowfin takes BI to the Zimbabwean market

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Yellowfin has launched its BI solution in the Zimbabwean market through its South African-based distributor and enterprise IT applications and services provider, Albi Investment Group Services (AIGS).

AIGS has teamed up with local Zimbabwean reseller partner Insurefin, launching the product at an event in the capital Harare.

Insurefin, an enterprise IT consultancy and business software solutions provider, will be responsible for distributing Yellowfin, and delivering its associated suite of professional services throughout Zimbabwe and other neighboring African countries including Ghana and Zambia.

AIGS CEO Rick Parry said Insurefin had the balance of skills and marketplace knowledge required to successfully grow Yellowfin’s presence in Zimbabwe and surrounding countries.

“AIGS has had a strong presence in the Zimbabwean market, through our association with Progress Software, for over 20 years. Insurefin have been a long standing partner of AIGS’ since their inception in 1993.  As such, we know that they have the technical skills, market knowledge and established networks necessary to successfully deliver Yellowfin to the Zimbabwean market.”

Yellowfin South Africa Managing Director, Premie Naicker, said that Yellowfin would succeed in Zimbabwe “where other BI tools had failed”.

“Yellowfin is a technologically and financially accessible Business Intelligence solution. Because it’s highly intuitive, non-technical business users can independently create their own reports, data visualisations or dashboards, and then explore that BI content to discover the fact-based insights they need to make better, faster decisions.”

Insurefin Managing Director, Patience Masamvu, said Yellowfin’s ease of use and deployment, coupled with its flexible pricing model, would reinvigorate demand for reporting and analytics in Zimbabwe.

“Complexity and cost of ownership has inhibited BI adoption in the Zimbabwean market – until now. Yellowfin’s simplicity, low-cost, and all-inclusive subscription model, means that great return on investment is always possible.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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