Monday, 09 May 2016 23:46

VIDEO Interview: Scott Monty on how humanising business drives attention and trust

By

One of the great Day 2 keynote speakers at CeBIT Australia 2016 was Scott Monty, who joined me for a live, in-person video chat on fulfilling the promise of digital - and much more!

From 2008 to 2014, Scott Monty was at Ford Motor Company as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more.

But that’s only one part of Scott’s impressive career, which has today culminated in Scott Monty Strategies, a ‘consultancy that extends industry-lauded corporate and digital experience to brands and agencies to help their communications and marketing efforts succeed.’

Indeed, Scott’s site explains that he and his business offers ‘thoughts and insights on the changing landscape of business, technology, communications and marketing, and what it means for tomorrow’s leaders.’

Thus, it was no surprise to see that Scott was selected to be one of the major keynote speakers for CeBIT Australia 2016, to deliver his presentation entitled: ‘Fulfilling the Promise of Digital: How humanising your business drives attention and trust.’

When Scott’s keynote is available to watch in full, I will share a link to it, but my interview with Scott, where we go over his keynote and more, is embedded in full below.

CeBIT’s program guide explained what the presentation was about, stating: ‘When digital and social rose to prominence, we were told that personalisation, two-way communication and direct engagement would unlock a deeper relationship with customers.

‘But somewhere along the way, we fell into the trap of taking the already broken advertising and marketing model and applying it to these new platforms. The power to reclaim this opportunity lies directly in front of us.

‘How do you gain trust? Through consistent and repeated actions, over time. And once you've gained trust, you can build loyalty. But what if you're giving your customers different messages based on where they interact with you? You're missing out on major opportunities.’

As I was given the opportunity to interview Scott, I first asked him to tell us a bit about himself and his career leading up to the Scott Monty Strategies of today.

Then I asked Scott to share the key themes of his keynote presentation, and what he wanted the audience to take away and remember.
We talked about how to get ‘beyond the surface of digital marketing technology blasting messages at us?’ and how companies take their marketing and engagement efforts ‘several layers deeper.’

Scott shared some examples of the companies and industries he has worked with, and gave his opinion on how advanced Australian businesses are in putting Scott’s strategies into practice.

We then talked about what the future held, what best piece of advice Scott had received in the past to help him get where he is today, and any final messages he wanted to share with the iTWire audience, and Scott’s own current and future customers.

So, here’s the video interview that we conducted last week! The article continues below with Scott’s bio.

Scott’s bio is below, as reprinted from the information provided to CeBIT Australia 2016 - please read on. 

Scott Monty is an internationally recognised leader in digital communications, digital transformation, social media and marketing.

As CEO and founder of Scott Monty Strategies, he counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives.

Scott spent six years at Ford Motor Company, as a strategic advisor on crisis communications, influencer relations, digital customer customer service, innovative product launches and more. He also has a decade of experience in communications and marketing agencies, where he had clients that included IBM Healthcare and Life Sciences, Coca-Cola, American Airlines, T-Mobile, GE Software and more.

He is a board member of the American Marketing Association and an advisor for RPM Ventures, My Dealer Service, Crowd Companies and Clever Girls Collective.

He writes about the changing landscape of business, technology, communications, marketing and leadership at ScottMonty.com, where he distributes the widely acclaimed newsletter The Full Monty, and is the executive editor and co-host of the Sherlock Holmes website and podcast I Hear of Sherlock Everywhere.

CHIEF DATA & ANALYTICS OFFICER BRISBANE 2020

26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more

DOWNLOAD NOW!

Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

VENDOR NEWS & EVENTS

REVIEWS

Recent Comments