Monday, 24 August 2015 12:11

VIDEO Interview: Birst CPO Brad Peters talks new Australian data centre


Global cloud BI and analytics company, Birst, will open its newest data centre in Australia in September 2015, bringing proximity, security and high-performance to companies in Australia.

Birst’s upcoming new Australian data centre follows a spate of recent Australian customer wins for Birst, including Insurance Australia Group (IAG).

The company says that, with a single cloud BI platform, its customers ‘can operationalise data to ensure that every person at every location can make data-driven decisions at every moment,’ while its new Birst 5X platform, which delivers ‘a new approach in BI’, uses Birst’s ‘2-tier architecture to rethink the user experience and transform how people work with data to give users an agile experience that adapts to their work style.’

Indeed, just as Birst CPO, Chairman and Co-Founder Brad Peters was in Australia, Birst 5X was being named one of KMWorld’s ‘Trend-Settting Products of 2015’, with KMWorld’s Editor-in-Chief, Hugh McKellar stating of all the KMWorld winners: “In each and every case, the thoughtfulness and elegance of the software certainly warrants deep examination. Depending on customer needs, the products on the list can dramatically boost organisational performance.

“The panel reviewed more than 200 vendors, whose combined product lineups include more than 1,000 separate offerings. The products identified fulfill the ultimate goal of knowledge management — delivering the right information to the right people at the right time.”

Of the win, Peters said: “It’s quite gratifying to be recognised as one of KMWorld’s Trend-Setting Products. At Birst, we are committed to creating business intelligence and analytics tools that deliver the highest value to our customers.

“Birst 5X was designed to meet customer needs, particularly with an adaptive user experience, and we are ecstatic to be awarded for providing top-notch business tools that enable organisations to make data-driven decisions.”

So, with that win under Birst’s hat, why has Birst burst into Australia? Birst says its move ‘aligns with prevailing trends in Asia Pacific region, led by the surging business intelligence market and underscored by increased customer demand for Birst’s BI platform.’

According to industry analysts, the BI and analytics market in Australia is valued at between $450 and $550 million, yet just two percent of organisations make decisions based on data coming from enterprise BI systems.

Peters said: “Global enterprises are seeking a way to harmonise and blend their multiple sources of centralised and decentralised data to enable teams to collaborate more effectively. These enterprises want a more visual and adaptive user experience to support better decision making.

“As a consequence, our 2-Tier approach to BI is in heavy demand here. Our new Australian data centre enables enterprises to quickly unify, refine and embed information within their organisations, while helping them meet regional security requirements and have data in the same region as their end users.”

iTWire’s interview with Brad Peters is embedded below, after which the article continues - please read on!

With data centres in Asia, Europe and North America, Birst says its customers ‘have the ability to choose where their data resides while leveraging data assets and driving business execution with a single cloud BI platform. In addition, with closer proximity to the data, global customers will experience reduced cloud latency, faster response times, consistent performance and localised data protection.’

Birst recently announced partnerships with both SAP and the market-leading business analytics company Tableau Software.

The partnerships are underpinned by the strength of Birst’s comprehensive 2-tier data architecture, and will see Birst ‘collaborating with SAP to provide customers with instant analytics in the cloud on the revolutionary SAP HANA Cloud Platform. With Tableau, it will to enable companies and organisations around the world to easily refine and unify their data with Birst and then seamlessly analyse it in Tableau.’

Birst says its ‘patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision—up and down the org chart.’

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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