Tuesday, 27 September 2016 17:37

Tramada travelling with Yellowfin with BI integration

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Tramada travelling with Yellowfin with BI integration Image courtesy of khunaspix at freedigitalphotos.net

Sydney-based travel industry software solutions company Tramada Systems has integrated Yellowfin’s Business Intelligence platform into its cloud-based travel automation solution.

Tramada’s automated travel system holds every piece of information a travel agent has about its travellers, as well as information relating to the end-customer organisations using those travel agencies to manage their business travel.

Under the deal with Melbourne’s Yellowfin, Tramada is using Yellowfin’s BI platform, to quickly and affordably deliver a rebranded BI module, in a SaaS multi-tenant environment, empowering travel agencies to quickly visualise and act on that information.

All Tramada clients can access a new comprehensive set of standard reports included with its core product, and clients wanting to create custom reports and dashboards can do so via Tramada’s new BI module, Tramada connect BI, which is also powered by Yellowfin.

Prior to using Yellowfin’s BI solution to power its reporting and analytics capabilities, all client reports had to be built and managed by Tramada.

Yellowfin APAC sales director Adam Chicktong says travel agencies were also unable to “independently create custom reports and dashboards to meet their specific needs’.

“This resulted in an incremental load on Tramada resources, with clients also engaging other third-party providers to help develop custom content.

“Embedding Yellowfin’s BI platform into the tramada travel automation solution, while also using it to create tramada connect BI — a new BI module to meet demand for customised reports and dashboards — has empowered Tramada and its clients to eliminate those time-consuming and expensive reporting practices.”

Tramada chief executive Jo O’Brien said, “Immediate access to real-time business information creates a point of differentiation – just what the travel industry has been looking for".

“With Yellowfin, we now offer something quite unique for travel agencies with real-time interaction and insights into operational travel management data.”

O’Brien says Yellowfin’s real-time integration with operational data has also enabled travel agencies to maintain policy compliance, monitor costs in real-time and track the movements of travellers to fulfil duty of care requirements.

“A major differentiator for travel agencies using tramada connect BI is that they can even provide insights into their clients’ own data.

“That is, the customers of the travel agencies that Tramada serves can also view and interact with their own reports, allowing them to manage travel expenditure in real-time and understand where a travel policy may need improving or enforcing.”

Tramada head of product management John Tran says the company needed an “innovative BI solution, with a visually appealing user interface, that could be fully rebranded and integrated seamlessly with Tramada’s platform”.

“It also needed to offer clients sophisticated visualisations, as well as personalised interactive dashboards, that could run real-time data and resolve issues around ease-of- use, customisation and scalability.

“Yellowfin was able to meet and exceed those requirements."

“A major differentiator for travel agencies using Tramada connect BI is that they can even provide insights into their clients’ own data,” said O’Brien.

“That is, the customers of the travel agencies that Tramada serves can also view and interact with their own reports, allowing them to manage travel expenditure in real-time and understand where a travel policy may need improving or enforcing.”


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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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