Monday, 25 July 2016 13:10

Market intelligence swap between Invigor and IDC


Market intelligence firm Invigor has inked a deal with IDC focusing initially on the Australian and New Zealand retail markets.

The deal will see Invigor (ASX:IVO) provide retail market intelligence across a range of consumer electronic categories.

And, IDC will provide Invigor with vendor specific reports across its product suite.

The two companies have flagged their intentions to expand the deal beyond the Australian and New Zealand markets at a later stage.

{lopadposition peter}Invigor chairman and chief executive Gary Cohen said the agreement with one of the “world’s leading market intelligence firms not only validates our strategy of providing real time market intelligence to leading brands and retailers but also now to major research organisations”.

“More importantly we will have Invigor’s unique technology profiled by one of the leading research organisations that advises vendors and purchasers on IT decisions.”

According to Cohen, the deal with IDC also offers the opportunity to expand sales pipeline and cross-sell opportunities with blue chip clients.

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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