Monday, 23 September 2019 11:18

Location data provider PSMA rebrands, changes sales model

Dan Paull: "The new Geoscape lets us work more closely with our customers to meet their needs, while delivering more value to our partners and shareholders." Dan Paull: "The new Geoscape lets us work more closely with our customers to meet their needs, while delivering more value to our partners and shareholders." Courtesy PSMA

Location data provider PSMA has changed its brand and sales model, rebranding as Geoscape and offering customers location data directly.

A statement from the company, which is owned by Australia's federal, state and territory governments and was earlier known as Public Sector Mapping Agencies, said the use of the PSMA brand would be reduced and represent a holding company for Geoscape and housing openly available datasets like the Geocoded National File or G-NAF.

The company added that while it had previously sold most of its data through partners, with Geoscape representing a specific build environment dataset, from now on all the datasets managed by PSMA - addresses, planning zones, transport networks, buildings, trees, solar panels and surface cover - would be for sale direct to customers.

Geoscape lets customers access location data on-demand and also allows them to isolate just the data needed.

“New technologies enable people to do things with location data they couldn’t do before, including create new revenue streams and operational efficiencies," said PSMA Australia chief executive Dan Paull.

"That requires a response from suppliers of location data and those who build solutions around it.

“The new Geoscape lets us work more closely with our customers to meet their needs, while delivering more value to our partners and shareholders.

“We aim to bring the power of location to every organisation, enabling them to make better sense of the world and raise their game. We’re already seeing diverse industries incorporate Geoscape location data to improve their operations.

"For example, engineering firms use our data for noise and wind modelling, saving time and money on previously manual processes.”

“Our brand may be new, but it’s built on the expertise Australian businesses and governments have relied on for decades."

Last December, PSMA rolled out a Buildings API aimed at allowing software developers to have authoritative location intelligence to Web-enabled business processes and applications.

The PSMA statement said the global location intelligence market was forecast to grow by 15.3% from 2018-2025, to be worth US$22.8 billion.

"New technologies including the Internet of Things and the proliferation of smart devices, combined with rapid digitisation and improvements to data analytics and machine learning, have created new ways to use location data to unlock value and improve operations," the company said.

Added Paull: “Our mission is to provide data-smart businesses with the best available location data, packaged and ready-to-use, describing Australia’s economically important infrastructure: its buildings, real estate, transport networks and more – all kept up to date as the nation changes."


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Sam Varghese

website statistics

Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.



Recent Comments