A statement from the company, which is owned by Australia's federal, state and territory governments and was earlier known as Public Sector Mapping Agencies, said the use of the PSMA brand would be reduced and represent a holding company for Geoscape and housing openly available datasets like the Geocoded National File or G-NAF.
The company added that while it had previously sold most of its data through partners, with Geoscape representing a specific build environment dataset, from now on all the datasets managed by PSMA - addresses, planning zones, transport networks, buildings, trees, solar panels and surface cover - would be for sale direct to customers.
Geoscape lets customers access location data on-demand and also allows them to isolate just the data needed.
"That requires a response from suppliers of location data and those who build solutions around it.
“The new Geoscape lets us work more closely with our customers to meet their needs, while delivering more value to our partners and shareholders.
“We aim to bring the power of location to every organisation, enabling them to make better sense of the world and raise their game. We’re already seeing diverse industries incorporate Geoscape location data to improve their operations.
"For example, engineering firms use our data for noise and wind modelling, saving time and money on previously manual processes.”
“Our brand may be new, but it’s built on the expertise Australian businesses and governments have relied on for decades."
Last December, PSMA rolled out a Buildings API aimed at allowing software developers to have authoritative location intelligence to Web-enabled business processes and applications.
The PSMA statement said the global location intelligence market was forecast to grow by 15.3% from 2018-2025, to be worth US$22.8 billion.
"New technologies including the Internet of Things and the proliferation of smart devices, combined with rapid digitisation and improvements to data analytics and machine learning, have created new ways to use location data to unlock value and improve operations," the company said.
Added Paull: “Our mission is to provide data-smart businesses with the best available location data, packaged and ready-to-use, describing Australia’s economically important infrastructure: its buildings, real estate, transport networks and more – all kept up to date as the nation changes."