Wednesday, 05 October 2016 00:05

BI, analytics demand drives Qlik Australian growth

By
Sharryn Napier, Qlik Australia, NZ Sharryn Napier, Qlik Australia, NZ

The Business Intelligence (BI) and analytics market in Australia is growing strongly for BI provider Qlik. Outside the US and European markets, Australia now represents a very large proportion of the company’s global business.

The company has achieved triple-digit revenue growth in the Australian market over the last two years and tripled its local team.

According to Qlik ANZ managing director Sharryn Napier, the pace of growth is expected to continue and she doesn’t see a slowdown in the market any time soon.

Napier told iTWire after the recent Qlik "Visualise Your World" event in Melbourne that  new offices had been opened in Canberra, and in Wellington in New Zealand, this year, and business was growing in both areas alongside continuing growth in Perth, Sydney and Melbourne.

“We are seeing a surge into the enterprise market and it’s not slowing down. We see it escalating, with a lot of organisations that move after technology very fast and others a bit slower. They are connected to legacy technology and are now looking around to see what other companies have done and they realise they need to change,” Napier says.

“I think where Qlik is at as an organisation globally, and in Australia, the brand we have established is very strong… inroads and growth we have had is around the value we have been providing.

Napier cites client Qantas as one company becoming what she calls a data-driven organisation.

“Look at what they are going through with a massive transformation. Look at their profits, they are outstanding, and doing such a great job of transformation. One component of the transformation is being more data driven, putting data and analytics in hands of people..changing the game and being more competitive."

As reported by iTWire, UK-based vice-president of global product marketing James Fisher, a keynote speaker at Qlik’s "Visualise Your World" events in Melbourne and Sydney, says it is critical for more people to be using analytics because when this occurs, it accelerates organisations “towards their goal of being more agile, data-driven businesses that can uncover and take advantage of new possibilities”.

Fisher says it’s only when organisations combine big data with computing power that allows them to analyse and store data essentially from any device from any platform, off-premises in the cloud.

Repeating a point he has made many times before, as he did at the Melbourne event, Fisher says that data-driven enterprises recognise that decision making, the ability to drive innovation and drive business outcomes with data, “should not solely be the domain of their own people”.

“They extend data and analysis beyond the edges of the enterprise and out to their ecosystem of partners, distributors, suppliers and customers,” he says.

“By sharing and creating an ecosystem around the way data (that) is used, more insight, more action and therefore more value can be derived from it.”

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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