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Fox has its finger on the pulse with Qlik analytics  Featured

Fox Sports Pulse has deployed a solution from Business Intelligence and Anaytics vendor Qlik to analyse customer registration and purchase data to improve sales performance.

Fox Pulse, which provides solutions for registrations and payments, websites, membership, and competition management that are used by 2.2 million participants at over 30,000 sporting clubs in Australia and New Zealand, says it deployed QlikView to enable it to better understand the needs of its customers.

Sharryn Millican, Vice President and Regional Director of Qlik Australia and New Zealand said that with QlikView deployed to various business teams including finance, sales, and marketing in just ten days, Fox Sports Pulse was able to immediately analyse 1.5 million records to understand services that are performing well, and improve those that are not.  They were also able to identify opportunities to sell or upsell services to customers.

“The ability to not only gain faster insights into customer data but enable collaboration amongst different business units is a game-changer for any organisation.

“Fox Sports Pulse has empowered its users with direct access to data analysis and sharing, encouraging them to collaborate and identify new opportunities for the business. This has resulted in a direct and positive impact on their sales revenues and operations.”

“There’s no question that our sales opportunities have increased now that we can view different data sets with the QlikView dashboard,” said Mathew Lalor, General Manager, Finance, Fox Sports Pulse.  

“For example, our sales team can see if a club is taking membership payments through our online payments gateway or whether they’re using another mode. We can then create different scenarios to see how they might benefit from using our other services.”

Millican said Fox Sports Pulse also uses QlikView for seamless, real-time collaboration among its employees who are based in different parts of Australia.  With data easily accessible for analysis with QlikView, teams based in different cities are able to create ‘what if’ scenarios on the fly with each other, making collaboration and decision-making much more effective.

And, Millican said that to make an impact on sales revenues, Fox Sports Pulse is also exploring getting more data such as website traffic statistics into the platform for analysis.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).


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