Thursday, 09 October 2014 16:51

MYOB boss questions latest Xero customer numbers Featured


In a marked heating up of the battle currently being waged between small business accounting software providers MYOB and Xero, MYOB chief Tim Reed has questioned Xero’s latest numbers and planted a stake in the ground when it comes to any claim by his Kiwi upstart rival to market leadership.

New Zealand-based Xero is pulling out all stops to build its Australian business and challenge the market dominance of the 800 pound gorilla MYOB.

But according to MYOB boss Reed, Xero’s claimed numbers do not say anything about the type of customers the company has compared to the MYOB customer base, with a significant portion simply being non-paying customers of accountants using Xero.

Xero’s announcement today that it has doubled its Australian customer numbers over the past 12 months, with 158,000 Aussie customers (up from 79,000 one year ago) now using its online accounting platform, appears to show that it may be starting to make some inroads into the MYOB marketshare.

Xero says today its total customer numbers for the combined Australia and New Zealand market have now topped 277,000 and that a recent survey of its new customers who had joined the software since September 2013 found 67% of those who responded had switched from a “rival accounting software provider”.

Of course, that rival software provider is MYOB which just last month said it had “surpassed a record client milestone” of 100,000 online subscribers, and “further cementing its leadership in cloud accounting”.

Commenting on Xero’s numbers, Tim Reed says “It’s important to differentiate between Xero’s clients that are on simple ledgers through accountants (practice ledgers) and those that are similar offerings to our do-it-yourself cloud solutions (business ledgers)”.

“In a research paper published in July 2014, Macquarie estimates that 50-60% of Xero’s reported ledgers are business ledgers, comparable to the MYOB DIY products. Even using the higher end of this range, this suggests Xero have approx 88,000 business ledgers in Australia (147k x 60%).

“Our growth since end June has been significant and on 21st August we had over 88,000 online paying users in Australia.  We are confident that we are leading in this space.”

According to Xero today, its subscription revenue in Australia has grown 115% to NZ$23.9 million for the six months to 30 September this year, compared to NZ$11.1 million for the equivalent period last year.

“We’re ecstatic with the reception we’ve seen from Australian small businesses,” said Chris Ridd, managing director of Xero Australia.

“Our lack of legacy and ability to attract quality talent has allowed us to emerge as the clear leader of online small business accounting in Australia.

“Australia is Xero's largest market and we will continue to invest heavily to improve the lives of our customers.”

On Xero’s customer numbers, Ridd says they have grown by 76% to 371,000 customers, as the company passed US$100 million in annualised committed monthly revenue.

Ridd also says Xero has grown to 1,000 employees globally, including 167 Australian-based staff based in Australia, and there are plans afoot to increase Australian staff numbers further in 2015.

Xero’s release today of its latest performance figures coincides with the announcement, as reported by iTWire, that Andy Lark, internationally recognised marketer and online leader, has been appointed to the role of Chief Marketing Officer of the Xero Group. Lark’s industry experience includes senior roles at Commonwealth Bank and Dell.

Read 12705 times

Please join our community here and become a VIP.

Subscribe to ITWIRE UPDATE Newsletter here
JOIN our iTWireTV our YouTube Community here


If you're looking at enabling Microsoft Teams for your contact centre, you should bookmark this webinar.

Marketing budgets are now focused on Webinars combined with Lead Generation.

Our panellists from Whangarei District Council (NZ) and Maurice Blackburn Lawyers (Aus) were closely involved in recent projects to enable Microsoft Teams for their own contact centres.

They have kindly agreed to join Enghouse and Microsoft to talk about some of the things they would recommend as most critical for IT and CX professionals planning a Teams Contact Centre migration.

Date: 11 May 2022
Time: 12pm AEST | 2pm NZST | 10am SGT

We look forward to having you join us. Please click the button below to register.



The past year has seen a meteoric rise in ransomware incidents worldwide.

Over the past 12 months, SonicWall Capture Labs threat researchers have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available via the 2022 SonicWall Cyber Threat Report, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the rising tide of cybercrime.

Click the button below to get the report.



It's all about Webinars.

Marketing budgets are now focused on Webinars combined with Lead Generation.

If you wish to promote a Webinar we recommend at least a 3 to 4 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial. Plus a video interview of the key speaker on iTWire TV which will be used in Promotional Posts on the iTWire Home Page.

Now we are coming out of Lockdown iTWire will be focussed to assisting with your webinars and campaigns and assistance via part payments and extended terms, a Webinar Business Booster Pack and other supportive programs. We can also create your adverts and written content plus coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.


Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News