×

Warning

JUser: :_load: Unable to load user with ID: 1478
Saturday, 09 December 2006 06:48

Little fear of a nano-bot planet amongst consumers

By
People are less afraid of nano-technology - tiny man-made machines, invisible to the human eye - than they are handguns, according to a US survey.

US consumers are willing to use nano-technology products - even if there are health and safety risks - when the potential benefits are high. They are more concerned about herbicides, chemical disinfectants, food preservatives and even handguns, according to a study published in the journal Nature Nanotechnology.

The survey of 5500 people defined nano-technology as involving "human-designed materials or machines at extremely small sizes that have unique chemical, physical, electrical or other properties". The study was conducted by researchers at Rice University`s Center for Biological and Environmental Nanotechnology, University College London and the London Business School.

"Measuring public sentiment toward nano-technology lets us both check the pulse of the industry right now, and chart the growth or erosion of public acceptance in the future," said lead researcher Steven Currall.

"It was clear that people were thinking about more than risk," he said. "The average consumer is pretty shrewd when it comes to balancing risks against benefits, and we found that the greater the potential benefits, the more risks people are willing to tolerate."

"By some estimates, products containing nano-technology already account for more than $US30 billion in annual global sales, but there is concern that the public`s fixation with nano-technology`s risks - either real or imaged - will diminish consumers' appetite for products."


Subscribe to Newsletter here

WEBINAR INVITE: Exploring Emerging Strategies for 5G Monetization

Network Operators continue to invest in 5G and build out their infrastructure.

With the recent impact of world events, the pressure is on to explore additional ways beyond traditional subscription models to monetize existing investments and speed up returns.

Creative thinking is key in this space, and in this webinar, you will learn about innovative ideas for Network Operators and Enterprise Business to enable new services and opportunities to drive incremental revenue.

Join us for this thought-provoking webinar with ITR Analyst, Marc Einstein, where you will learn about:

- Key industry 5G trends
- How COVID-19 is driving innovation and potential new business opportunities and applications for 5G

Click below to register your interest for the AUGUST 26, 4PM WEBINAR (AEST)

REGISTER NOW!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

These days our customers Advertising & Marketing campaigns are mainly focussed on Webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

For covid-19 assistance we have extended terms, a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE

BACK TO HOME PAGE

WEBINARS ONLINE & DEMAND

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Reviews

ResearchWire

Guest Research & Case Studies

Channel News

Comments