Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Tuesday, 17 March 2009 11:53

Not easy being a Green IT manager in Australia

Despite large volumes of rhetoric Australian IT managers are doing a woeful job of implementing Green IT policies, according to a new report. To make matters worse, the vast majority of senior IT executives are not even in the early stages of formulating, let alone implementing a Green IT policy.

The findings of a report, based on a sample of over 250 CIOs and IT managers from a broad spectrum of Australia's ICT-using organisations, by Australian market research and consultancy company Connection Research, paint of dismal picture of unpreparedness with respect to environmental planning.
Only half of them have measured the environmental impact of IT, and most of these have only just started doing it and do not have mature systems in place. Fewer than 10% have set targets for the future. Only one quarter have measured IT's power consumption, according to the report.

There is some awareness, but for most organisations it is still early days. Nearly half of organisations have appointed someone specifically responsible for Green IT. However, the Green IT person is often in a junior position.

This person is rarely the CIO or IT manager, and even usually reports to someone other than the CIO or IT manager. Another quarter of organisations are considering appointing such a person.

Other key findings from the report include:

* Around 85% of organisations have introduced server virtualisation, and half of these report that energy reduction was either the main reason for doing so, or that it was an important factor in their decision.

* Not many organisations have implemented any formal energy reduction schemes such as powering down PCs overnight, or looking at power settings on servers, but most have started on an ad hoc basis.

* There are three major barriers to reducing energy consumption: IT departments are waiting on corporate directives, there is a lack of money or no budget, or there is a lack of people or expertise. Each is mentioned by around one-third of respondents.

* Less than 10% of respondents are using any sort of software tool to measure or monitor the organisation's total energy consumption or carbon footprint.

* Respondents say the least important factor is Green IT marketing from vendors ...

* ... but in a separate question they say that computer vendors are their main source of information on Green IT.

* Green IT factors are becoming more important as procurement factors. Users take into account such issues as ease of disposal, the commitment of the vendor towards sustainability, product lifecycle management and the energy rating of hardware.

* CIOs and IT managers are strong believers in the reality of climate change. Only around 8% could be described as "climate change deniers" - around the same proportion as the population as a whole.

* They also strongly believe that IT has a major role to play in reducing the organisation's overall carbon footprint. And most believe Green IT costs no more than "business as usual".

More details on the report can be found at

Subscribe to ITWIRE UPDATE Newsletter here


The much awaited iTWire Shop is now open to our readers.

Visit the iTWire Shop, a leading destination for stylish accessories, gear & gadgets, lifestyle products and everyday portable office essentials, drones, zoom lenses for smartphones, software and online training.

PLUS Big Brands include: Apple, Lenovo, LG, Samsung, Sennheiser and many more.

Products available for any country.

We hope you enjoy and find value in the much anticipated iTWire Shop.



iTWire TV offers a unique value to the Tech Sector by providing a range of video interviews, news, views and reviews, and also provides the opportunity for vendors to promote your company and your marketing messages.

We work with you to develop the message and conduct the interview or product review in a safe and collaborative way. Unlike other Tech YouTube channels, we create a story around your message and post that on the homepage of ITWire, linking to your message.

In addition, your interview post message can be displayed in up to 7 different post displays on our the site to drive traffic and readers to your video content and downloads. This can be a significant Lead Generation opportunity for your business.

We also provide 3 videos in one recording/sitting if you require so that you have a series of videos to promote to your customers. Your sales team can add your emails to sales collateral and to the footer of their sales and marketing emails.

See the latest in Tech News, Views, Interviews, Reviews, Product Promos and Events. Plus funny videos from our readers and customers.


Stan Beer

Web Analytics Made Easy -

Stan Beer co-founded iTWire in 2005. With 35 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

Share News tips for the iTWire Journalists? Your tip will be anonymous




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News