Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Monday, 10 July 2006 08:43

Microsoft yields to ODF, ushering in new era of competition

ImageMicrosoft’s announcement that it will support the development of an Open Document Format (ODF) converter plug-in will bring much needed competition and innovation in office productivity software, according to an office tools analyst. However, Microsoft, which has been effectively dragged kicking and screaming to its position will be the loser in the longer run.

A research note from IBRS, believes that Microsoft's less than full-hearted support for ODF, while not ideal, could have the impact of commoditising and thus reducing the cost of office productivity software. The note predicts that Microsoft's reluctant acceptance of ODF will shorten the time frame of broad acceptance of the standard to as little as three years.

If the research note is correct, then Microsoft's days of reaping fabulous profits from Office, which constitute about half the company's net earnings, are fast coming to an end. The signs are already there that this is happening, with growth of Office sales slowing to almost a dead stop.

While Microsoft would scarcely admit it, the company has already tacitly acknowledged that its legacy technologies, such as Office and perhaps even Windows itself, are showing signs of being on the wane. That's why the company is spending up big to find new markets to enter.

Meanwhile, other companies which were one time allies of Microsoft, such as Adobe and Symantec, have sensed a weakness in the one-time unassailable market leader and have gone in for the kill. Adobe has prevented Microsoft from including a save to PDF function in Office 2007 and Symantec has launched a law suit and is trying to delay Vista coming to market.

Whether Microsoft can respond to the challenges it faces and carve out a space in new markets remains to be seen. However, it looks like its one time domination of the office productivity space is coming to an end.

Subscribe to Newsletter here

WEBINAR INVITE: Exploring Emerging Strategies for 5G Monetization

Network Operators continue to invest in 5G and build out their infrastructure.

With the recent impact of world events, the pressure is on to explore additional ways beyond traditional subscription models to monetize existing investments and speed up returns.

Creative thinking is key in this space, and in this webinar, you will learn about innovative ideas for Network Operators and Enterprise Business to enable new services and opportunities to drive incremental revenue.

Join us for this thought-provoking webinar with ITR Analyst, Marc Einstein, where you will learn about:

- Key industry 5G trends
- How COVID-19 is driving innovation and potential new business opportunities and applications for 5G

Click below to register your interest for the AUGUST 26, 4PM WEBINAR (AEST)



It's all about Webinars.

These days our customers Advertising & Marketing campaigns are mainly focussed on Webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site and prominent Newsletter promotion and Promotional News & Editorial.

For covid-19 assistance we have extended terms, a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you. Please click the button below.


Stan Beer


Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.





Guest Opinion

Guest Interviews

Guest Reviews


Guest Research & Case Studies

Channel News