Author's Opinion

The views in this column are those of the author and do not necessarily reflect the views of iTWire.

Have your say and comment below.

Tuesday, 15 August 2006 18:59

Dell having dog of a time

By
Taking a look at Dell's past few months one must wonder what the people in charge at headquarters must be thinking.

First a laptop explodes into flames at a public exhibition. Then the picture of the unfortunate incident gets circulated around the world to the glee of all of the company's competitors.

This incident is followed in quick succession by a number of further combustible incidents.

After that, we hear of a scandalous error in which Chinese consumers receive computers containing inferior chips to the ones advertised by Dell. The error is compounded by the fact that the chips supplied do not support virtualization, a major feature of the chips that were supposed to be supplied.

While Dell is still sorting through the chip problem, another minor issue surfaces. It seems that someone at Dell China has advertised the incorrect price of a computer system on the web - by a factor of 10!

Finally, fearful that an incident might occur in which a combustible laptop might actually injure someone, Dell has recalled more than 4 million laptops worldwide, in order to replace the batteries which are being blamed for the fire hazard. Needless to say the expense incurred by Dell will be massive. However, the company has no choice.

All this has occurred when the notebook market is slowing and Apple with its dual operating system capabilities is starting to emerge as a threat.

Dell will no doubt recover from this unfortunate series of events. However, the regularity with which the events have occurred must serve as warning signs that all is not right with the company's internal processes and some serious soul searching may be in order.


Subscribe to Newsletter here

NEW OFFER - ITWIRE LAUNCHES PROMOTIONAL NEWS & CONTENT

Recently iTWire remodelled and relaunched how we approach "Sponsored Content" and this is now referred to as "Promotional News and Content”.

This repositioning of our promotional stories has come about due to customer focus groups and their feedback from PR firms, bloggers and advertising firms.

Your Promotional story will be prominently displayed on the Home Page.

We will also provide you with a second post that will be displayed on every page on the right hand side for at least 6 weeks and also it will appear for 4 weeks in the newsletter every day that goes to 75,000 readers twice daily.

POST YOUR NEWS ON ITWIRE NOW!

PROMOTE YOUR WEBINAR ON ITWIRE

It's all about Webinars.

These days our customers Advertising & Marketing campaigns are mainly focussed on Webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

For covid-19 assistance we have extended terms, a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

BACK TO HOME PAGE
Stan Beer

 

Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

BACK TO HOME PAGE

ZOOM WEBINARS & ONLINE EVENTS

GUEST ARTICLES

VENDOR NEWS

Guest Opinion

Guest Interviews

Guest Research & Case Studies

Channel News

Comments