Not so long ago, PC users were resigned to the fact that they had to upgrade their computers every 18 months or so thanks to an unofficial alliance between Microsoft and Intel.
Microsoft would churn out new versions of Windows and Office that required more powerful computers to give acceptable performance and Intel would churn out more powerful chips for the necessary new computers.
Now Apple is playing exactly the same game with its iPhone products, except that now just one company provides both the hardware and software.
To be clear, there is nothing wrong with Apple releasing upgrades as often as it wants to both its hardware and software. In fact it’s desirable.
The fact is iPhone 4 users are reporting to me that iOS 7 slows their device down to the point where swiping between screens is now jerky where it was once smooth and seamless. What’s more, there is no easy way for them to go back to iOS 6 once they have unwittingly made the upgrade.
Without a doubt, Apple would know just how well iOS 7 performs on the iPhone 4. Apple knows the iPhone 4 runs much better on iOS6. Yet, in a thinly disguised attempt to boost sales of its new iPhone 5S, it uses what amounts to trickery to pressure iPhone 4 users to upgrade.
For a large multinational company like Apple to use such tactics on its customers is neither fair nor acceptable. This is why in Australia the ACCC should at least issue a notice to Apple forcing the company to provide a clear option for iPhone 4 users to easily reinstall iOS 6 if they should so desire.
Hopefully the regulators will take this matter seriously and act promptly. In the interim, if you still like your trusty iPhone 4 stick with iOS 6.
(Note. Since penning this article, I have been getting a number of reports from users who disagree and say that iOS7 runs well on the iPhone 4).