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Monday, 18 February 2013 00:14

Apple has already lost the smartphone war Featured


When I walked in to the phone shop and saw it on the shelf, I already knew I wasn't going to buy the iPhone 5. It had a small unimpressive screen, looked unremarkably similar to what I already had and and Apple even wanted to force me to buy a new adapter to fit my existing devices. And here was a Samsung phone that was already a generation ahead, with a new model soon to arrive. Is there anything Apple can do?

The answer of course is yes. Apple can get back on track and once again start fulfilling Steven Jobs' philosophy - give the people what they need.

Right now, what the people need is a smartphone with a decent sized screen and the sort of functionality that users have come o expect from smartphones, such as NFC and 4G communications across the entire variety of spectrums.

After all, consumers are expected to pay an arm and a leg for these devices.

Thus, when we hear rumours that Apple "may" be considering a 4.8 inch model of the iPhone 5 sometime soon, we must ask: "what the heck is the company waiting for?"

The iPhone 5 was quite frankly an insult to remarkably resilient loyal Apple fans. After the trailblazing original iPhone was unveiled in January 2007, surprisingly little has been changed to the original design. But that was more than six years ago! A lifetime in the fast-paced world of consumer electronics innovation.

Yes we've moved on to 3G and then to 4G and there was Siri (a gimmick to some) but what else? Oh yes, the App Store - there are some good Apps to be had. But all in all, the iPhone 5 is a very average phone these days compared to the stand out remarkable innovation that was the original.

When you walk to a mobile phone shop these days, more likely than not the sales assistant is likely to recommend the Samsung Galaxy S III as being light years ahead of the iPhone 5. That may be because of higher commissions for Samsung sales (in which case Apple has another problem) but most likely it's because the fact is the Galaxy S III is the preferred phone.

Apple is not backward in coming forward to change premium prices on its phone products and that worked when Apple had little or no competition. However, now there are a plethora of choices of Android devices from Samsung, HTC, and many others with bigger screens and more features - but mostly bigger screens.

Yes the word around the traps is that consumers want bigger and wider screens - they want to watch movies and look at websites in their natural state and the iPhone 5 doesn't cut it.

So Apple, please don't bother with an iPhone 5S, go straight to an iPhone 6 with a whopping big screen - or else, like many others who are just waiting for their iPhone 4 to die, I will be looking for an Android phone.


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Stan Beer


Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.



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