Tuesday, 24 July 2012 14:41

Subaru BRZ Sports car 3 hour online sell out Featured

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If you ever needed evidence of the rise of online retail then the release of the Subaru BRZ sports car in Australia is some good data to have.


Whilst it is almost identical in feature set and looks to the Toyota 86, the Subaru commands a higher price tag (around AU$ 37K) and obviously a little more online buying cred.

With just 201 cars available through to New Year, huge online demand temporarily stalled Subaru’s website, but after it went live around 12:45 AEST, the first online customer took just 20 minutes to complete the process, from choosing accessories, completing their contract and paying their deposit.


From 12:noon on the opening day of sales earlier this month (July 16th) Subaru's website traffic initially quadrupled with the first eight orders for the sports car initiated by 12:05.

50 BRZ’s were sold in the first 1.5 hours and the rest were gone by just on a quarter to four that afternoon (15:47).  Subaru has gone on to sell double the allocation of BRZ’s online.  

Now if you wish to order a BRZ it will be 2013 before you get behind the wheel of a right hand drive Australian model.

SPECS and PICS of the SUBARU BRZ on Page 2



Subaru BRZ Specifications
$AU 37,150 MRLP
Engine – 2.0 Litre, four Cylinder Petrol
Output – 147kW/205Nm

Transmission – Six-speed manual
Wheels/Tyres – 215/45 17x7.5
Fuel/CO2 – 7.8L/100km/181 g/km
Safety – Seven airbags/ Five-star ANCAP

SubaruBRZ2

SubaruBRZ3


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Mike Bantick

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Having failed to grow up Bantick continues to pursue his childish passions for creative writing, interactive entertainment and showing-off through adulthood. In 1994 Bantick began doing radio at Melbourne’s 102.7 3RRRFM, in 1997 transferring to become a core member of the technology show Byte Into It. In 2003 he wrote briefly for the The Age newspaper’s Green Guide, providing video game reviews. In 2004 Bantick wrote the news section of PC GameZone magazine. Since 2006 Bantick has provided gaming and tech lifestyle stories for iTWire.com, including interviews and opinion in the RadioactivIT section.

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