Friday, 30 October 2020 09:19

carsales set to launch beta of new digital mobility platform Placie

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carsales set to launch beta of new digital mobility platform Placie Image by Gerralt van Soest from Pixabay

Online automotive, motorcycle and marine classifieds vendor carsales says it will soon launch a beta of Placie, its digital mobility platform. The new app is claimed to help combine, compare and book multiple modes of transport.

In a statement on Friday, the company, which has operations across the Asia Pacific region and also has interests in automotive classified businesses in Brazil, South Korea, Malaysia, Indonesia, Thailand and Mexico, said the new app had been in the making for nearly three years.

Placie would enable consumers to save time, money and effort and utilise real-time data for on-demand and scheduled multi-modal journey using a single account, the company claimed.

“With the growth of new transport options, the electrification of vehicles and the rise of shared and on-demand services, transport behaviours have been disrupted and new habits are forming – now is the time to help Australians develop these habits and reduce friction in getting from place to place," said carsales chief executive Cameron McIntyre.

"While carsales aggregates choice for car ownership, Placie aggregates mobility choices.

“Modern infrastructure is digital infrastructure. carsales has a strong heritage in business-to-consumer marketplaces, and innovation and investment in technology and product. With Placie, we have the ability to develop this culture and our technology competencies into a new business in a high growth market.”

The company said expenditure on transport was increasing, with US$8.7 trillion (A$12.4 trillion) being spent in 2018, and forecasts that this would rise to US$12.6 trillion in 2030.

Australia's spend in 2019 had been estimated at A$28.1 billion, it said, adding that the mobility-as-a-service market would evolve across the country.

“Placie is highly complementary to the work that local and state governments are undertaking to build Smart Cities – MaaS can play a meaningful role in optimising built infrastructure, boosting the livability of our cities and regions and encouraging private sector innovation and participation,” said McIntyre.

For the app, carsales has secured partners across public transport networks and private transport providers including 13Cabs, Ola, Silvertop Taxis, and Black & White Cabs. Consumers can choose between owner transport, private transport and public transport, depending on what they preferred.

“Placie is a compelling technology platform for consumers and a partnership model for public and private transport operators. We look forward to its initial trials in the coming months,” added McIntyre.


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Sam Varghese

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Sam Varghese has been writing for iTWire since 2006, a year after the site came into existence. For nearly a decade thereafter, he wrote mostly about free and open source software, based on his own use of this genre of software. Since May 2016, he has been writing across many areas of technology. He has been a journalist for nearly 40 years in India (Indian Express and Deccan Herald), the UAE (Khaleej Times) and Australia (Daily Commercial News (now defunct) and The Age). His personal blog is titled Irregular Expression.

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