Featured IT News

Sophos tight-lipped about data breach, no lessons learnt from WannaCry bungle

28 November 2020 in Open Sauce

It's surprising that global cyber security firm Sophos has hidden from public view the fact that it has suffered a…

Forcepoint official welcomes PM's decision on cyber-security role

27 November 2020 in Security

A senior official from the Australian arm of Forcepoint, an American multinational security software developer, has welcomed the news that…

Oracle secures deal with Digital Transformation Agency

27 November 2020 in Deals

Global tech company Oracle has established a new whole-of-government (WofG) arrangement with Australia’s Digital Transformation Agency (DTA) which it claims…

WA’s Horizon Power gets $2.6 million in funding from ARENA for remote area hydrogen project

27 November 2020 in Energy

Western Australian electricity company Horizon Power is getting $2.6 million in funding from the Australian Renewable Energy Agency (ARENA) to…

AMTA chief Althaus steps down after 15 years in job

27 November 2020 in Mobility

The chief executive of the mobile industry lobby group, Australian Mobile Telecommunications Association, Chris Althaus, has stepped down after 15…

Windows REvil ransomware used to compromise Argentina portal

27 November 2020 in Security

Argentina's official country portal has been hit by malicious attackers using the Windows REVil ransomware who claim they have exfiltrated…

Wagga Wagga firm wins US award for rural connectivity solution

27 November 2020 in Networking

Wagga Wagga-based connectivity solutions provider Zetifi has won an American award for its new technology that has been developed to…

TasmaNet acquires Queensland telco as national expansion gains momentum

26 November 2020 in Telecoms & NBN

Hobart-based Internet service provider TasmaNet has acquired Queensland telco Internomic which trades under the brand names Vastnet in regional Queensland…

AIIA partners with Western Australia Government to ‘stimulate’ ICT industry

26 November 2020 in Market

The Australian Information Industry Association (AIIA) is partnering with the Western Australian Government to stimulate the local ICT sector across…

US needs to get its mitts out of Australia's internal affairs

26 November 2020 in Open Sauce

If proof were ever needed that the US directly interferes in Australia's internal affairs, US ambassador Arthur Culvahouse has provided…

Telstra in court over ‘unconscionable’ conduct with mobile sales to Indigenous consumers, faces $50m in penalties

26 November 2020 in Telecoms & NBN

Telstra has been taken to court by the competition watchdog, the ACCC, over its admitted breach of consumer law through…

Jennifer Seberry is 2020 Pearcey Medallist

26 November 2020 in IT People

Professor Jennifer Seberry has been announced winner of the 2020 Pearcey Medal, The Medal has been awarded annually since 1998…

France goes ahead with 3% digital tax on big tech firms

26 November 2020 in Government Tech Policy

Despite threats of retaliation from the US, France has decided to go ahead with a 3% tax on big technology…

TSMC completes work on 3nm process fab, production in 2022

26 November 2020 in Manufacturing Technology

The world's biggest contract chip manufacturer, Taiwan Semiconductor Manufacturing Company, has reached an important milestone with the beam-raising ceremony for…

Orange, Amazon Web Services ink global strategic agreement

25 November 2020 in Strategy

French-based telecommunications provider Orange Business Services has signed a global strategic collaboration agreement with Amazon Web Services (AWS) aimed at…

Ransomware gangs likely to start monetising stolen data: researcher

25 November 2020 in Security

Ransomware gangs have shown themselves to be an innovative lot, incorporating more and more tactics as they look to extort…

Six Australian spy agencies collected COVIDSafe data: watchdog

25 November 2020 in Health

Six Australian intelligence organisations have "incidentally" collected data from the COVIDSafe app, according to a report from the watchdog, the…

Google's Vint Cerf takes up cudgels for company over news media code

25 November 2020 in Technology Regulation

Australian news businesses that are arguing for a news media code to ensure that digital platforms pay for their content…

Breaking IT News

China ties: time for some quiet diplomacy, or businesses will suffer

29 November 2020 in Open Sauce

Naive. That is the word that comes to mind when one reads the musings of Australian journalists reacting to China's…

Vodafone's Black Friday, Cyber Monday hot deals, including extending the 500GB Super+ Plan with 10Mbps endless speeds

27 November 2020 in Home Tech

IIt's Black Friday Fri-yay, with Cyber Mon-yay due in 3 days, as Vodafone "offers a range of savings for customers…

Analytics: The Key to Driving Success Beyond COVID-19

27 November 2020 in Data

SPONSORED CONTENT The global pandemic has driven home the fact that data is vital to the success of every organisation.…

Singtel Optus offers range of goodies for Black Friday sale

27 November 2020 in Home Tech

Telco Singtel Optus will waive the $99 start-up fee for new customers as one of the many discounts it is…

Looi is Lancom's new CPTO

27 November 2020 in People Moves

Software and technology provider Lancom Technology has appointed Chong Looi to the new role of chief product / technology officer.

India's TWS shipments took off in third quarter: Counterpoint

27 November 2020 in Entertainment

India's true wireless stereo hearables market took off in the third quarter, with growth of 723% year-on-year, the technology analyst…

PC shipments in EMEA set to grow by nearly 13% for the year

27 November 2020 in Hardware

Shipments of traditional PCs — notebooks, desktops and workstations — in Europe, the Middle East and Africa will come to…

China cloud infrastructure services expenditure in 3Q crosses US$5b

27 November 2020 in Cloud

Expenditure on cloud infrastructure services in China grew by 65% in the third quarter to cross US$5 billion (A$6.78 billion),…

AgileXperts' hungry for business – and new staff

26 November 2020 in Strategy

Australian payroll project specialist consultancy AgileXperts has tripled its headcount in just nine months, and managing director Brett Cowan predicts…

ZDNet and Linux often provide a good chance for a laugh

26 November 2020 in Open Sauce

If the American technology news site ZDNet wishes to write about Linux malware, nobody on this planet (or even an…

D-Link aims at M2M market with DWM-315

26 November 2020 in Networking

D-Link's DWM-315 features dual-SIM 4G LTE mobile broadband connectivity, Gigabit Ethernet, remote management capabilities, and an integrated VPN client and…

Mastercard completes second digital identity pilot with Deakin, AusPost

26 November 2020 in Security

Payment solutions provider Mastercard has completed the second pilot of its digital identity service, ID, with Deakin University and Australia…

Digital ID provider Okta secures deal with SA education dept

26 November 2020 in Security

Digital identity provider Okta has won a contract with the South Australian Department of Education to use its technology for…

Eroad hires Hogan as CTO

26 November 2020 in People Moves

New Zealand based telematics specialist Eroad has appointed Tim Hogan to the role of chief technology officer.

End-user spending on India public cloud to rise nearly 30% next year

26 November 2020 in Cloud

Spending on public cloud services by end-users has been forecast to increase to US$4.1 billion (A$5.58 billion) next year, the…

Samsung, Apple and Xiaomi dominate Western Europe in 3Q

26 November 2020 in Mobility

Samsung, Apple and Xiaomi fared much better than other smartphone brands in the Western European market during the third quarter,…

Financial software firm cites security, control as reasons for moving from email to Slack

26 November 2020 in Strategy

ASX-listed financial software firm Iress is moving away from email to Slack for communications and its chief technology officer, Andrew…

Outlook PST Repair is the solution to sysadmin PST and OST headaches

25 November 2020 in Software

REVIEW PROMOTION: Storing all your email online is great, but offline email is still critical. Besides the obvious advantage of…

Review: realme C11 offers a number of good features for the price

25 November 2020 in Mobile devices

Chinese smartphone maker realme appears to have taken a glance at the number of low-priced devices emerging from the precincts…

Maw takes on tech strategy at Nutanix

25 November 2020 in People Moves

Hyperconverged infrastructure vendor Nutanix has appointed Matt Maw to the new role of ANZ head of technology strategy.

VIDEO Interview: Zscaler CISO Deepen Desai talks 2020 State of Encrypted Attacks report

25 November 2020 in Security

With Zscaler’s new research showing attackers turning to encrypted attacks during the pandemic, and encryption-based threats growing by 260% this…








Popular News

Subscribe to Newsletter

*  Enter the security code shown:




Guest Opinion

Guest Interviews

Guest Reviews

Guest Research

Guest Research & Case Studies

Channel News


Wednesday, 09 December 2015 19:10

Social is big – 12.8 million Aussies say so


Over two-thirds of Australians use a mix of Tumblr, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, and Vimeo – to name a few.

Research conducted by Tumblr into the ‘Status of Social in 2015’ reveals some interesting facts.

The 12.8 million social media users represent 67% of the total Australian online population – extrapolated that is over 19 million people with an internet presence.

Out of a nation of about 24 million - taking into account young children and elderly non-computer users - that is pretty good. The social media market is becoming saturated and will continue to grow at a similar rate as population growth. Ergo, users are becoming more discriminating.

While 72% use social media daily – almost to the point of addiction - an amazing 93% (cumulative) use it more than once a week. This ranges from ‘snack sessions’ to ‘indulgence’ and each social media channel has different characteristics.

Key times of access are wake up (45%) and evening and bed (40/41%). Other interesting figures include:

  • 20% access it while commuting
  • 32% during work
  • 27% during coffee breaks
  • 23% at lunch

Access devices include:

  • 70% mobile phone
  • 52% desktop or laptop
  • 34% tablet
  • 28% via other means

91% cite interesting content as the highest priority but content that appeals to me, high quality content, and creative content are not far behind.

Max Sebela from Tumblr said, "Our new Social Norms report shows just how much our behaviours are changing online. Australians have moved away from using social media as a way to connect with their loved ones, and are increasingly using these channels as an identity construct. The value placed on individual online personas is higher than it has ever been before, proving that the influential power of social media is only on the rise."

For 91% of Australians, the main priority is finding and sharing content that aligns with their personality, and more than three quarters share content with their networks in a bid to express their creative identity. Whilst Aussies are sharing what they love most, the report reveals that we're not sharing content solely for the benefit of our networks.

In fact, we are extremely narcissistic, and 63% of those surveyed said they prefer using their online presence to create a 'highlights reel' of their life, showcasing the best version of themselves in favour of maintaining valuable connections with family and friends. The research also revealed just how much we care about our presence on social; over a third of Tumblr users reported feeling 'cool' by just being a part of the platform.

Max continued, “Tumblr users are searching for interesting content that shows off an element of their personality. Tumblr is very creative and features beautiful content across so many different interest areas so it’s no surprise our users are spending their time indulging in their passions, from fashion to food, politics to pop culture, on our network. It’s not just about creating but curating beautiful content that speaks to your personal identity.”

We've become so conscious online that a carefully selected like, comment or share is now akin to a public announcement of our thoughts and feelings. We're also picky about what our online activity says about ourselves; 61% of Australians surveyed will only engage with content they love or are truly passionate about.

There are a whole lot more cool facts in Tumblrs report – I think you get the drift.

The report also covers what that means to brands – the subject of another article.

I finish on this note:

Image from https://mattmoorewrites.com/2012/09/27/social-media-will-change-in-2013/

Subscribe to ITWIRE UPDATE Newsletter here

Now’s the Time for 400G Migration

The optical fibre community is anxiously awaiting the benefits that 400G capacity per wavelength will bring to existing and future fibre optic networks.

Nearly every business wants to leverage the latest in digital offerings to remain competitive in their respective markets and to provide support for fast and ever-increasing demands for data capacity. 400G is the answer.

Initial challenges are associated with supporting such project and upgrades to fulfil the promise of higher-capacity transport.

The foundation of optical networking infrastructure includes coherent optical transceivers and digital signal processing (DSP), mux/demux, ROADM, and optical amplifiers, all of which must be able to support 400G capacity.

With today’s proprietary power-hungry and high cost transceivers and DSP, how is migration to 400G networks going to be a viable option?

PacketLight's next-generation standardised solutions may be the answer. Click below to read the full article.


WEBINAR PROMOTION ON ITWIRE: It's all about webinars

These days our customers Advertising & Marketing campaigns are mainly focussed on webinars.

If you wish to promote a Webinar we recommend at least a 2 week campaign prior to your event.

The iTWire campaign will include extensive adverts on our News Site itwire.com and prominent Newsletter promotion https://www.itwire.com/itwire-update.html and Promotional News & Editorial.

This coupled with the new capabilities 5G brings opens up huge opportunities for both network operators and enterprise organisations.

We have a Webinar Business Booster Pack and other supportive programs.

We look forward to discussing your campaign goals with you.


Ray Shaw

joomla stats

Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

Share News tips for the iTWire Journalists? Your tip will be anonymous