Monday, 22 June 2015 13:24

KFC not chicken to use Snapchat for taco promotion

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Snapchat is the modern messaging service sometimes used for sexy selfies and now for tantalisingly tasty tacos designed to titillate your tastebuds.

When it comes to embracing social media, KFC Australia has shown it isn’t chicken to do so, with KFC’s latest foray into social media seeing it saddle onto the ghostly Snapchat stallion.

The company says it has done so ‘to stay at the forefront of the digital game’, and, yet again, isn’t chicken to boast that it is ‘one of the only large Australian retailers to have an active presence on the growing social network.’

Of course, it wasn’t purely just for social media cred that KFC joined Snapchat - it did so to promote the release of its limited-time-only ‘Double Soft Shell Zinger Taco’, which naturally was announced to KFC’s fans on Snapchat.

Naturally, as this was one of the reasons why KFC joined Snapchat in the first place, it’s no surprise to see KFC announcing that this was ‘a first for the brand’.

And, within the first three hours of being active on Snapchat, KFC’s followers and fans viewed the snaps almost 3000 times - presumably causing almost 3000 instances of hunger.

It’s not exactly ‘Hunger Games’ level stuff but the taco images should at least have looked tasty.

So, what did KFC Australia have to say about its first foray into the land of sexy taco selfies - not that KFC has ever, at any time, ever described its tacos in such a manner?

Well, KFC Australia’s Chief Marketing and Development Officer, Nikki Lawson, first noted that KFC aims to be ‘on the pulse’ digitally, and to engage with their target markets where they spend most of their time - with Snapchat being ‘a natural extension of the company’s digital presence after launching Twitter earlier in the year and following their success of Instagram and Facebook.’

Ms Lawson specifically stated that: "KFC Australia has a really engaged fan base. Earlier this year we launched our Twitter handle to complement our Facebook and Instagram presence. Snapchat feels like a natural extension for us, it is a dynamic platform that allows us to share ‘KFC moments’ with our fans.

"We are excited about the growth of Snapchat since our launch this week. We were able to use the channel to announce an exciting new product and our consumers really responded to the approach.

“We are always looking for new ways to create a dialogue with our fans and always endeavor to be on the front foot in terms of digital media. We want to be with the fans are - and right now they’re holding their thumb down on Snapchat stories from their friends, family and brands they love.”

For Snapchat users wishing to see future KFC snaps, you can add KFC on Snapchat with the handle KFCAustralia.

Bon Snappétit!

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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.

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