Happn is claiming the move marks the first time a global dating app is adding music to its platform to allow its users to send tracks to connect and “flirt with their crushes” through the app’s messaging function, and also to add songs to their profiles.
The dating site – which launched in Paris early last year – is now in more than 20 major cities and clams four million members worldwide.
Spotify will be integrated into every Happn user’s profile whether or not he or she is a Spotify subscriber, and users will have the ability to send tracks to other users through Happn’s messaging system and be able to add songs to their profile to display their music interests. In addition, premium members of Spotify will have the ability to listen to full tracks while non-premium members will be able to hear 30-second clips.
“We believe that this new Spotify feature provides our users with a unique experience that really allows them to showcase who they are in a more emotive way, beyond just words and photos. The ability to send and listen to music will enable our users to get to know each other on a more personal level that no one else currently offers.”
Rappaport says that since its launch in 2014 Happn has experienced exponential growth, with the real-time, hyper-localised app letting users “seize everyday coincidences, avoid missed connections and take advantage of paths crossed in real life.”
“Now this new music feature will take the Happn experience one step further, Rappaport concluded.
Happn is available to download for free on iOS, Android and Windows Phone.