Friday, 26 June 2015 01:27

It’s all Happn with Spotify music integration

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Paris-based dating app Happn has integrated leading music streaming service Spotify’s API into its platform which it says will enrich the user experience of its four million global users.

Happn is claiming the move marks the first time a global dating app is adding music to its platform to allow its users to send tracks to connect and “flirt with their crushes” through the app’s messaging function, and also to add songs to their profiles.

The dating site – which launched in Paris early last year – is now in more than 20 major cities and clams four million members worldwide.

Spotify will be integrated into every Happn user’s profile whether or not he or she is a Spotify subscriber, and users will have the ability to send tracks to other users through Happn’s messaging system and be able to add songs to their profile to display their music interests. In addition, premium members of Spotify will have the ability to listen to full tracks while non-premium members will be able to hear 30-second clips.

"Music is such a powerful form of expression that is intrinsically linked to our personalities,” said Didier Rappaport, Co-Founder and CEO of Happn.

“We believe that this new Spotify feature provides our users with a unique experience that really allows them to showcase who they are in a more emotive way, beyond just words and photos. The ability to send and listen to music will enable our users to get to know each other on a more personal level that no one else currently offers.”

Rappaport says that since its launch in 2014 Happn has experienced exponential growth, with the real-time, hyper-localised app letting users “seize everyday coincidences, avoid missed connections and take advantage of paths crossed in real life.”

“Now this new music feature will take the Happn experience one step further, Rappaport concluded.

Happn is available to download for free on iOS, Android and Windows Phone.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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