Wednesday, 13 November 2019 00:10

Deliveroo launches new ‘Pick up’ service


Online food delivery service Deliveroo has launched “Pick Up”, its new click and collect service, in the Australian market.

The launch of the service comes four years after Deliveroo launched in Australia, with the company saying it signifies its move to prioritise restaurants and increase order volumes by opening them up to an even wider customer base.

Deliveroo says the click and collect service will allow customers to order from their favourite restaurant or takeaway shop, whether they’re grabbing a quick coffee on their commute, a mid-work lunch or picking up a meal after a night out.

Customers will also be able to order for collection from restaurants who may not do delivery, or order products that are currently not suitable for delivery, “without having to wait in line”.

According to Deliveroo, since its launch across Sydney and Melbourne four years ago, more than 13,000 restaurants have signed up to the platform, and over 2,000 restaurants are expected to sign up to the additional feature by the end of the year.

To encourage users to trial the new feature, Deliveroo has announced it will be handing out Frank Green reusable cups, valued at $39.95 each, for every customer who orders a hot drink via its Pick Up service.

“These premium cups are not only recyclable, but designed to offset the environmental impact from their creation in only 15 uses. Deliveroo’s involvement with Frank Green signifies their continued focus and commitment to leading on sustainability,” Deliveroo says.

Ed McManus, CEO of Deliveroo Australia, said:​ “At Deliveroo, we are always working on new innovations that help our restaurants drive their growth in orders and thrive in the digital economy. With the announcement of our new Pick Up service, we are making it even easier for customers to access amazing meals when and where they want.”

Frank Green cups will be available from Wednesday 13 November for each customer who orders a hot drink from the Pick Up feature exclusively on the Deliveroo app - while stocks last.


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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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