Tuesday, 09 June 2015 05:51

Apple Music - Apple’s latest just one more thing Featured

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This time there was no amazing new gadget unveiled at at the Apple worldwide developers’ conference in San Francisco. Instead Apple has announced a live 24/7 radio station and music streaming service in the form of an app called Apple Music.

Offered initially as a three months free trial upon launch on 30 June, Apple Music is a streaming music service, a worldwide (available in 100 countries) live radio station from Apple broadcasting 24 hours a day and, according to Apple, a new way for music fans to connect with their favourite artists.

Apple believes that users will be happy to pay for the service after the initial three month trial. However, Apple is keeping pricing close to its chest until the launch date is closer.

According to Apple, the new Apple Music service will sit alongside iTunes and other stored music collections of users and enable them to create play-lists from their own content, as well an Apple music catalogues with 30 million songs. Apple will also offer a service that automatically creates playlists based on user preferences.

Apple Music is claimed to combine the ‘largest and most diverse collection of music on the planet with the expertise of world-class music experts who have programmed playlists for your iPhone, iPad, iPod touch, Mac, PC, Apple TV and Android phones.

“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.

“All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”

“Apple Music is really going to move the needle for fans and artists,” said Jimmy Iovine, who presented the product at WWDC.

“Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”

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Stan Beer co-founded iTWire in 2005. With 30 plus years of experience working in IT and Australian technology media, Beer has published articles in most of the IT publications that have mattered, including the AFR, The Australian, SMH, The Age, as well as a multitude of trade publications.

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