Offered initially as a three months free trial upon launch on 30 June, Apple Music is a streaming music service, a worldwide (available in 100 countries) live radio station from Apple broadcasting 24 hours a day and, according to Apple, a new way for music fans to connect with their favourite artists.
Apple believes that users will be happy to pay for the service after the initial three month trial. However, Apple is keeping pricing close to its chest until the launch date is closer.
According to Apple, the new Apple Music service will sit alongside iTunes and other stored music collections of users and enable them to create play-lists from their own content, as well an Apple music catalogues with 30 million songs. Apple will also offer a service that automatically creates playlists based on user preferences.
“We love music, and the new Apple Music service puts an incredible experience at every fan’s fingertips,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services.
“All the ways people love enjoying music come together in one app — a revolutionary streaming service, live worldwide radio and an exciting way for fans to connect with artists.”
“Apple Music is really going to move the needle for fans and artists,” said Jimmy Iovine, who presented the product at WWDC.
“Online music has become a complicated mess of apps, services and websites. Apple Music brings the best features together for an experience every music lover will appreciate.”