Tuesday, 01 March 2016 23:33

Xero spearheads Asia expansion with Singapore opening

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Cloud accounting software provider Xero is ramping up its push into the Asian market with opening of a new Singapore office as its Asian regional headquarters.

The New Zealand-based company also announced strategic partnerships with leading businesses, including Visa, United Overseas Bank (UOB) and HReasily, at its Singapore Roadshow on Tuesday.

Xero has appointed Alex Campbell as Regional Managing Director. Campbell joins Xero from STW where he was a senior executive and led the group’s expansion throughout Asia.

Xero’s Chief Marketing and Business Officer, Andy Lark said Campbell will lead Xero’s growth into Asia, focusing initially on the key markets of Hong Kong, Malaysia and Singapore while also pursuing Xero’s opportunities throughout the region.

“With millions of small businesses across the Asia region it is important for Xero to expand its presence and cement relationships with partners like UOB and Visa, and help the region’s accountants, bookkeepers and small businesses thrive and grow,” Lark said.

“As a region Asia is experiencing a substantial shift to the cloud and uptake of technology amongst small businesses. As market leaders in cloud accounting in the UK, Australia and New Zealand, Xero will help small businesses access best-in-class business tools in order to grow.”

Lark said that to help small businesses meet their tax obligations, Xero has met the technical requirements to reside on the Inland Revenue Authority of Singapore (IRAS) Accounting Software Register.

And, he said Xero is exploring alliances with United Overseas Bank (UOB) to help small businesses reduce the time and resources put into account reconciliation - the potential alliance will enable small businesses to have a better view of their financial position using Xero’s accounting dashboard.

UOB is expected to be the first Singapore bank to have an alliance with Xero.

Other Asian developments announced by Xero include:

•    Last week in Kuala Lumpur, Xero announced that CIMB Bank and Xero will partner together to provide direct bank feeds to customers via integration between their systems

•    Available soon in Hong Kong, Malaysia and Singapore, Xero will integrate with Visa IntelliLink, a web-based tool to help small businesses manage cash flow more efficiently by monitoring expenses easily. The Xero and Visa IntelliLink integration will make it easier for small businesses to claim expenses

•    HReasily, a Xero add-on partner will enable small businesses to improve productivity by streamlining HR work processes such as payroll processing, leave management and claim applications and will be initially offered in Singapore, Malaysia and Hong Kong

•    WorkflowMax - Xero will bring its powerful, fully integrated, workflow management software to bookkeepers and accountants across the region.

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Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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