Sunday, 17 December 2017 20:36

VIDEO Interview: Jazoodle CEO on how to make better business choices


A new service has launched called Jazoodle, a business forecasting platform with financial planning tools, giving you "unrivalled knowledge and insight into your business," and I spoke to its founder and CEO, Andrew Paton-Smith.

At the StartCon 2017 conference held earlier this month (Dec 1 and 2) at the Royal Randwick Race Course, with the conference in its eight year having sold out and concluded successfully once again, were a whole range of companies in the special exhibition area.

StartCon billed as "the largest start-up and growth conference to help you disrupt the disruptors," so it was clearly an ideal place for newcomer Jazoodle, then in the last stages of its pre-launch phase and launching this week, to showcase its technologies to a very appropriate audience of businesses and business people.

Now, I managed to catch up with three companies at the event, to learn about their products and services, to report on them, and to give you a peek into what the exhibition part of the StartCon experience is about, but this article focuses on Jazoodle.

So, what is Jazoodle, exactly?

Well, we're told that Jazoodle is a cloud-based, predictive analytics business forecasting platform that turns complex business data into simple, visual and actionable insights.

Whether you, your accountant, or both, Jazoodle has a range of simple to use and low cost planning tools to control, adjust and visualise a company's status across many areas of business - and it integrates seamlessly with the Xero accounting platform.

Whether you’re an accountant or business adviser guiding your clients, or the owner or director of a company, Jazoodle explains that its financial planning tools "will give you unrivalled knowledge and insight into a business. Within seconds, and with no manual input, Jazoodle will show you the key trends, risks and opportunities that could make a significant difference to the future performance of any company."

So, I spoke to Jazoodle founder and CEO, Andrew Paton-Smith, who was part of the team manning the Jazoodle stand at StartCon 2017, held Dec 1 and 2 in Sydney, and that video interview is now available immediately below, after which the article continues - please read on!

We spoke about Jazoodle and how the company came to be and about predictive analytics, AI, machine learning, business, the future, great advice and plenty more.

So, Jazoodle looks like a fascinating service for businesses as it promises you a new wealth of information that the platform uncovers from your existing Xero records - and other accounting packages. 

This lets you much better data mine your own business or that of your advisory and/or accounting clients at a granular, digitised level, and use these statistics to make better, more informed choices.

You can also easily see the ramifications of various decisions and how each would affect your business - and plenty more.

Here's a screenshot of Jazoodle in action: 

From the "How it Works" page at the Jazoodle website: 

You'll see a great explainer video (embedded below), and more explanatory text, followed by pricing information.

Here's some of that text:

  • Dovetailing with your current accountancy and book-keeping software.
  • By simply connecting Jazoodle to your existing Xero accounting package, you’ll instantly be presented with a wealth of invaluable analysis and insight.
  • Monitor the health of a company, get an indicative business valuation and plan for the future – with Jazoodle you have a world of information at your fingertips.
  • There's a Jazoodle for you. Whether you’re an accountant or business adviser, or the owner or director of a company, we’ve a plan to suit you. And if you’re a student you can use Jazoodle to analyse public company data, helping you with projects and dissertations.

Here's the company's explainer video I referred to above:


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Alex Zaharov-Reutt

One of Australia’s best-known technology journalists and consumer tech experts, Alex has appeared in his capacity as technology expert on all of Australia’s free-to-air and pay TV networks on all the major news and current affairs programs, on commercial and public radio, and technology, lifestyle and reality TV shows. Visit Alex at Twitter here.



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