Thursday, 27 November 2014 16:33

MYOB management restructure to meet growing Cloud demand

Andrew Birch, MYOB Andrew Birch, MYOB

Accounting software vendor MYOB has restructured its senior management team in a move which it says will facilitate increased focus on continuing the “strong uptake” of innovative cloud solutions.

The changes announced today see Andrew Birch, currently General Manager of the Enterprise and Connected Services Divisions, move to a newly created role as General Manager of Industry Solutions.

In other changes, Kevin Rawlings, previously National Manager, Client Relations, has been appointed General Manager of Practice Solutions, and Adam Ferguson, currently General Manager of Accountants Division, will now head up a newly created division of Engineering & Experience.

With the restructure, MYOB’s SME Solutions division, responsible for SME adoption of cloud accounting solutions, including through MYOB’s accounting partners, will be headed by James Scollay.

In this newly created role, Birch will oversee the launch of the next phase of MYOB’s cloud solutions, including the re-imagining of accounting practice solutions Accountants Office and Accountants Enterprise for the cloud, as well as the launch of a cloud-ERP solution Advanced for mid-to-large companies, complementing MYOB’s existing EXO solutions.

As General Manager of Practice Solutions, Rawlings will be directly responsible for the effective delivery of MYOB’s accounting practice solutions, reporting to Birch.

“MYOB Accountants Office and MYOB Accountants Enterprise have been the benchmark for accountants working in public practice for over 25 years, and we’re looking forward to working with our partners as we re-imagine their extensive functionality in the cloud,” Birch said.

The newly created Engineering & Experience division, to be headed up by Adam Ferguson as general manager, brings together the management, development and delivery of MYOB’s entire suite of cloud and mobile business solutions into one single business unit.

Under Scollay, the SME Solutions team will continue to drive the uptake of MYOB’s range of cloud accounting and mobile products.

According to MYOB CEO Tim Reed, the company has seen strong take-up of its cloud accounting solutions which is directly driving continued growth and “tremendous momentum” in the business.

“In our latest financial results we produced our best ever half-year performance. Our business is in great shape, and the key appointments announced today will help drive MYOB to even stronger results in 2015.”

“These appointments are focused on providing the best possible range of solutions and support for our over 1.2 million business customers in Australia and New Zealand, as well as our extensive network of accountants and partners.”

“The leadership team is an asset to MYOB and one that I’m extremely proud of.  Over the past three years this team has lead a transformation in our business.  

“This new structure will enable us to increase our leadership position in the years ahead by ensuring we not only have the best business and practice solutions in the market, but that we offer our clients and partners an end-to-end, seamless experience.”

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Peter Dinham

Peter Dinham - retired and is a "volunteer" writer for iTWire. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).



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