Thursday, 15 January 2015 17:48

MYOB claims 1.2 million active SME customers

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MYOB says its SME products have 1.2 million active users, and 500,000 of them are paying by subscription.

MYOB's SME portfolio includes AccountRight (the flagship desktop package that now uses Azure storage so one set of accounts can be worked on at multiple locations), Essentials (the simpler, cloud-based alternative) and BankLink (a service that allows accountants to download their clients' bank transactions).

The company now has 1.2 million active users in Australia and New Zealand, and in December 2014 the number paying monthly or annual subscriptions reached a new high of more than 500,000.

That half-million includes 116,000 cloud subscribers as well as those paying for ongoing support and updates for desktop software.

The proportion of cloud subscriptions among new product registrations increased to 67% in the December 2014 quarter, up from 61% in the June 2014 quarter and 48% in the December 2013 quarter.

“Achieving 500,000 regular paying clients is an exciting milestone, reflecting the fantastic pace at which the market is adopting our cloud offerings," said MYOB general manager of SME solutions James Scollay.

But what of the other 700,000 or so?

That comprises businesses whose books are populated in part by their accountants' use of BankLink, plus those who are using MYOB desktop software that is more than a year old but have chosen not to pay for ongoing support. That suggests there's an opportunity for a special deal to encourage users to get onto the latest versions, but an MYOB spokesperson was not aware of any plans in that regard.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences and a PhD in Industrial and Business Studies.

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