MYOB's SME portfolio includes AccountRight (the flagship desktop package that now uses Azure storage so one set of accounts can be worked on at multiple locations), Essentials (the simpler, cloud-based alternative) and BankLink (a service that allows accountants to download their clients' bank transactions).
The company now has 1.2 million active users in Australia and New Zealand, and in December 2014 the number paying monthly or annual subscriptions reached a new high of more than 500,000.
That half-million includes 116,000 cloud subscribers as well as those paying for ongoing support and updates for desktop software.
“Achieving 500,000 regular paying clients is an exciting milestone, reflecting the fantastic pace at which the market is adopting our cloud offerings," said MYOB general manager of SME solutions James Scollay.
But what of the other 700,000 or so?
That comprises businesses whose books are populated in part by their accountants' use of BankLink, plus those who are using MYOB desktop software that is more than a year old but have chosen not to pay for ongoing support. That suggests there's an opportunity for a special deal to encourage users to get onto the latest versions, but an MYOB spokesperson was not aware of any plans in that regard.