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Tuesday, 25 November 2008 09:59

Conventional search engine ranking will be buried deep in the clay!

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Search engine optimization guru Bruce Clay claims that personalized search, behavior-based search, intent-based search, and universal search will have a dramatic impact on the SEO industry.

At the recent PubCon event in Las Vegas, Internet marketing and website promotion expert Bruce Clay gave a presentation that has major ramifications for anybody involved in promoting web sites of any sort.

SEO specialists have refined and refined again their techniques for improving a site's ranking with search engines, particularly Google.

Clay predicts that they'll have to do a major rethink of how people go about building sites and the sort of content they put into it.

Due to the enhanced ways that search engines now can scan sites, those without significant video content, for example, he thinks will rapidly fall behind in the SEO stakes he says.

SEO specialists have refined and refined again their techniques for improving a site's ranking with search engines, particularly Google. Clay predicts that they'll have to do a major rethink of how people go about building sites and the sort of content they put into it.

Due to the enhanced ways that search engines now can scan sites, those without significant video content, for example, he thinks will rapidly fall behind in the SEO stakes he says.

For example, at the Official Google Analytics Blog, you can watch  there's this recent video explaining how they now provide a simple, open-source method to enable tracking of Flash, Flex and AS3 content. Previously, such Flash tracking was not standardized.

Their new Flash tracking code, they say, provides all the rich features of the current JavaScript-based version, including campaign, pageview and event tracking and can be used to track Flash content such as embedded videos, branded microsites and distributed widgets, such as online games.

Watch the Web Pro News video below to find out all that Bruce Clay had to say about such new tracking capabilities.


PLEASE READ ON...



What, then, are Google's reaction to such claims? Is conventional SEO dead and buried, or at least heading towards boot hill?

Google's Matt Cutts spoke in a video interview with WebProNews to give his views on how SEO is changing.

Cutts said, "I'm not sure I would say ranking is dead, but it's not as important as it used to be."

"The fact is the smart SEOs are not just necessarily looking at the rankings. They are looking at conversion, they are looking at their server log. It's great if you're ranking for a phrase, but unless that leads to sales that doesn't help you very much."

Personalization and localization of search results is becoming more prevalent. "If you do a search for the word bank in the United States, you'll get Bank of America and America bank. If you search in England, you'll get Thomas Cook and different banks entirely."

Cutts continued: "So the whole notion that you can do a search and you can send it to a friend and they're always going to get the exact same result, that's just not true any more."

Watch that video to find out what else Matt Cutts had to say about things like:

  • - Universal search
  • - Videos and images on web sites (there is a down side)
  • - Acceptable (trackable) video formats
  • - Video rendering limitations of mobile devices (such as iPhone and Google Android)
  • - Avoiding the overuse of subdomains (using subdirectories might be better in some cases)
  • - How black hat SEOs doing their illegal thing are making life harder for ethical SEOs.

Incidentally, considering the Linux debates that rage on here at iTWire, there's an interesting article on his blog about Trying (and failing) to get Ubuntu to work (problems he's having with Ubuntu in reading SD cards).

See all my articles, including podcasts ...
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Tony Austin

Worked at IBM from 1970, for a quarter century, then founded Asia/Pacific Computer Services to provide IT consulting and software development services (closed company at end of 2013). These says am still involved with IT as an observer and commentator, as well as attempting to understand cosmology, quantum mechanics and whatever else will keep my mind active and fend off deterioration of my grey matter.

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