Thursday, 29 August 2019 15:32

Telstra, AFL hear footy fans, clubs ideas on 5G ‘future of footy’ Featured

Rate this item
(0 votes)

Artificial Intelligence (AI) assistance for umpires to augmented reality goggles for players are just two of the suggestions AFL clubs and fans have put forward to the AFL and Telstra in response to a 5G “ future of footy” survey.

Telstra says thousands of fans from all around the country came forward with their innovative ideas including a suggestion for a ‘smartsherrin’’with chips/sensors in the ball so it can be determined whether the boot was the last thing to make contact.

Here are the ten most popular suggestions submitted on social media:

1) ALL NEW GOAL LINE TECHNOLOGY. The most popular suggestion, by far, constituting more than 1 out of every 4 submissions was 5G enhanced goal line technology. There were a variety of different approaches put forward from posts that light up if touched by the ball, laser goal posts or the application of Ultra High Definition (UHD) / High speed cameras for umpires to review.

Debbleswat said “Hawkeye for footy – just like tennis”.

2) A VIEWING REVOLUTION. The second most popular set of ideas were based around taking media experience to the next level, such as multi-viewing streams where fans at the game can link their phones and watch the game from a wide variety of angles. Jackbrophyy said “imagine having multiple cameras set up around the ground and you can change camera angle from your tablet live”.

Paul Milford said “This is definitely something that 5G could enable in the future. Samsung successfully demonstrated this technology earlier in the year and we ran a similar test with the West Coast Eagles”.

3) SNICKO AND HOTSPOT. Another fan favourite seems to be the cricket inspired ‘Snicko’ and Hotspot technologies that would enable umpires to check for touches and touch behinds.

4) A 360 DEGREE EXPERIENCE. A large group of fans put forward suggestions based on 360-degree filming to replicate the instadium experience to fans at home through virtual reality. Fans also imagined a future where those 360 images could be turned into holograms and projected onto a kitchen table!

Paul Milford said, “Virtual Reality and the broadcast of 360-degree films both benefit hugely from the high capacity and low latency of 5G. While the hologram experience may be a little way off, we recently created some VR training content with Port Adelaide and so a new dimension of Footy broadcasts is not that far-fetched”

5) A SMARTSHERRIN. a bay suggested “chips/sensors in the ball so you can determine whether the boot was the last thing to make contact” and he was not alone. There were several suggestions for a smart-ball that could alert umpires to when it has gone out of play, could provide stats for fans or could even give advice to players.

6) SMART TRACKING FOR PLAYER WELFARE. mister b 910 was among a number of fans who were suggesting sensors or biometric clothing that continually monitor players vital signs, fluid levels and general wellbeing. Instagram user said “I’d love to see sensors on the player’s main muscles to prevent injuries and help teams with knowing who can stay out there the longest…”

Paul Milford said, “Tracking player data is something that we can do right now. Look up the Telstra Tracker online and you can see some of the data that players, clubs and fans already have access to. What 5G means is that those trackers will have the potential to communicate more data and that can absolutely contribute towards the game’s already excellent approach to player welfare”.

7) CAMERA IN THE FOOTY. A very popular, if somewhat surprising choice is a camera mounted in the footy. Michael.smithy15 wanted a different perspective “live from the Sherrin!”, annie.ireland thought a camera in the ball would help “determine if a free kick or a goal should be paid” and tom-rendle wanted it “so every time it’s kicked we have the opportunity to see it clunked by big Ben King”

8) FUTURISTIC UMPIRES. Umpires made it to number eight on our list with suggestions such as: “AI Umpires” (nicholasalexanderfrancis), virtual umpiring to be carried out by a team behind the scenes using an increased amount of camera angles (sam.raff) and even “Would love to see the umpires as drones instead of people as people get in the way of the play, would be cool in ball ups to see them swoop in pick up the ball and drop it into play so every ruck contest was fair.” (Cgibb)

9) INSTANT STATS. It seems like there are a lot of fantasy football fans out there with ideas for the future because also in our top ten suggestions was the idea of instant stats appearing through apps or like a “stat bar floating at the top of their head” (maxy_harris) Paul Milford said, “Telstra Tracker already has the data, we just need to find an AR app to show it off. 5G will help with that so… watch this space”.

10) EARPIECES. Rounding out our top ten. Max_Cowburn suggested that @telstra make earpieces for the players so coaches can get their message across faster and clearer than a runner. He was not alone as ear-pieces, augmented reality goggles/contract lenses and other player worn tech rounds out our most popular top ten.
Darren Birch General Manager – Growth, Digital and Audiences said: “The influence of technology on our sport has come a long way in the last ten years – from the way teams train, to the way fans engage with the sport and we are constantly looking to the future. So, while you probably won’t see drone delivered pies at your ground next match day, some of Telstra’s ‘Future of Footy’ ideas may not be all that far away”.

Paul Milford said: “The Future of Footy is a bit of fun but there is very real technological innovation behind the ideas. 5G has the potential to revolutionise many aspects of our day to day lives and Footy is no exception. We are partnering with a host of different companies and organisations to look at how 5G can contribute to, for example, player welfare, in-stadium fan experience and all new broadcast techniques”.


26-27 February 2020 | Hilton Brisbane

Connecting the region’s leading data analytics professionals to drive and inspire your future strategy

Leading the data analytics division has never been easy, but now the challenge is on to remain ahead of the competition and reap the massive rewards as a strategic executive.

Do you want to leverage data governance as an enabler?Are you working at driving AI/ML implementation?

Want to stay abreast of data privacy and AI ethics requirements? Are you working hard to push predictive analytics to the limits?

With so much to keep on top of in such a rapidly changing technology space, collaboration is key to success. You don't need to struggle alone, network and share your struggles as well as your tips for success at CDAO Brisbane.

Discover how your peers have tackled the very same issues you face daily. Network with over 140 of your peers and hear from the leading professionals in your industry. Leverage this community of data and analytics enthusiasts to advance your strategy to the next level.

Download the Agenda to find out more


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Related items

  • AI, emerging technologies encroaching on role of managers in workplace

    Artificial intelligence and emerging technologies like virtual personal assistants and chatbots are rapidly making headway into the workplace and predicted to replace almost 69% of a manager’s workload.

    According to predictions from analyst firm Gartner AI and emerging technologies will “undeniably change” the role of the manager and will allow employees to extend their degree of responsibility and influence, without taking on management tasks - with routine work now done by managers to be fully automated by 2024.

    Gartner says that IT executives focused on innovation and AI are now accountable for improving worker experience, developing worker skills and building organisational competency in responsible use of AI.

    “The role of manager will see a complete overhaul in the next four years,” said Helen Poitevin, research vice-president at Gartner.

    {loadposition peter}

    “Currently, managers often need to spend time filling in forms, updating information and approving workflows.

    “By using AI to automate these tasks, they can spend less time managing transactions and can invest more time on learning, performance management and goal setting.

    “Leaders will need to support a gradual transition to increased automation of management tasks as this functionality becomes increasingly available across more enterprise applications.”

    According to Gartner, nearly 75% of heads of recruiting report that talent shortages will have a major effect on their organisations.

    “Enterprises have been experiencing critical talent shortage for several years. Organisations need to consider people with disabilities, an untapped pool of critically skilled talent. Today, AI and other emerging technologies are making work more accessible for employees with disabilities,” Gartner says in its report.

    Gartner estimates that organisations actively employing people with disabilities have 89% higher retention rates, a 72% increase in employee productivity and a 29% increase in profitability.

    Gartner said that by 2023, the number of people with disabilities employed will triple, due to AI and emerging technologies reducing barriers to access.

    “Some organisations are successfully using AI to make work accessible for those with special needs,” said Poitevin.

    “Restaurants are piloting AI robotics technology that enables paralysed employees to control robotic waiters remotely. With technologies like braille-readers and virtual reality, organisations are more open to opportunities to employ a diverse workforce.”

    According to Gartner, by 2022, organisations that do not employ people with disabilities will fall behind their competitors.

  • Pennant acquires Brisbane headquartered Absolute Data Group

    Training and support solutions vendor Pennant Australasia has acquired Brisbane-headquartered software company Absolute Data Group (ADG) as part of its strategy to increase its presence in its target growth markets of Australasia and North America.

    Under the deal, Pennant Australasia, part of the UK-based Pennant International Group whose integrated training and support solutions, products and services train and assist operators and maintainers in the defence and regulated civilian sectors, will acquire the entire issued share capital of ADG, as well as ADG’s US trading subsidiary OneStrand Inc.

    The acquisition will expand Pennant Australasia’s presence and capability, and ADG Founder and CEO Tammy Halter will now become Pennant’s new managing director.

    “Pennant has a proven track record of providing world class leading ILS end-to-end solutions, technical training systems, E-Learning and simulation solutions to global Defence and civilian sectors,” said Halter.

    {loadposition peter}

    “Our organisations share the same core values for our customers and our teams, including our common goals of innovation, quality and teamwork.

    “ADG’s R4i S1000D customers can now access Pennant technologies that provide an overall comprehensive suite of solutions with integrated software support to maintain their deliverables throughout the lifecycle of the technical data. My Australian (ADG) and North American (OneStrand) teams are excited to be part of the Pennant group, a global Integrated Logistics Support company.”

    Pennant CEO Phil Walker said: “We have known and admired the ADG business for some time so we are delighted to have exchanged contracts for its purchase by Pennant”.

    “There are clear synergies between our respective businesses and numerous opportunities to provide an end-to-end ILS solution to the users of our products. We are looking forward to working with ADG as they move into this exciting new phase.”

    ADG’s customers around the world include Virgin Galactic, Boeing Defence Australia, Lufthansa Technik and various defence departments.

  • Cohesity appoints Steve Coad as country manager Australia, NZ

    Data management vendor Cohesity has appointed 25 year IT industry veteran Steve Coad as country manager for Australia and New Zealand.

    Based in Melbourne, Coad was most recently managing director for Australia and New Zealand for Big Switch Networks.

    Prior to Big Switch, Coad worked for five years at Aruba Networks, initially as managing director for Australia and New Zealand and subsequently as managing director – South Pacific upon the company’s acquisition by HPE.

    He also previously held senior regional leadership positions at Cisco, including country manager for New Zealand, sales director for the company’s service provider business in China, and director of customer advocacy in South Asia, Australia, and New Zealand.

    {loadposition peter}

    Coad was also general manager for South Asia for EMC and worked as director of enterprise sales – Australia for VMware.

    Cohesity says that in his new role Coad will be responsible for accelerating adoption of the company’s disruptive software that empowers enterprises to back up, manage, and extract value from their data across on-premises, cloud, and edge environments.

    Coad will also work with local channel partners to deliver rich data management solutions to enterprises across Australia and New Zealand.

    “Steve not only brings a wealth of relevant industry expertise to Cohesity, but he also has a deep understanding of the regional market and the IT infrastructure needs of enterprises in Australia and New Zealand,” said William Ho, vice president of sales, Asia Pacific region, Cohesity.

    “His experience will be instrumental in accelerating our business growth while enabling our customers and partners to extract maximum value their most important digital asset – their data.”

    Commenting on his appointment, Coad said: “Cohesity is committed to empowering more organisations throughout Australia and New Zealand to embrace modern data management software that, unlike cumbersome legacy products, makes it easy to manage data on-premises, in the cloud, and at the edge.”

    “I’m thrilled to be part of an organisation that is seeing such rapid growth globally and I look forward to working with customers and partners in the region to solve the critical challenge of mass data fragmentation while making data more productive.”

  • UK will make the same decision on Huawei that it did last year

    Next week, Britain will announce essentially the same decision that leaked out in April 2019, and allow Chinese vendor Huawei Technology to supply 5G equipment for the non-core parts of the country's networks.

    This should come as no surprise to anyone who has followed developments; three British telcos have already used Huawei gear in the non-core parts of their 5G networks that were launched last year.

    It would indeed be a brave prime minister who would let that go ahead and then ask those three companies to pull out the equipment after a few months, an act that would require replacement of much more gear than the new equipment itself.

    But then the US has been muddying the waters so much with its constant threats that people who are new to this episode of bossy behaviour by the world's lone superpower would tend to think that Boris Johnson will be sitting down with his National Security Council to come up with a decision that is entirely new.

    {loadposition sam08}There is one difference: this time, the decision will be formally announced in Parliament. Last time, it was leaked to the The Telegraph after Theresa May held a meeting of the NSC.

    There have been any number of stories in various media outlets over the last couple of months, painting what Johnson is due to announce as some kind of unknown. Hardly.

    The fact is these decisions are not taken by politicians; the ones who decide are the country's spooks. In Britain, they made that decision last year and since nothing has changed as far as the technical specs of 5G goes, they see no reason to chop and change either.

    American threats of not sharing intelligence if the UK does not ban Huawei have been dismissed for what they are: hot air. The US has shared its war gear around with several countries, the most powerful of which is the UK. If it is unable to call on London to join its military adventures — and the UK always plays the role of faithful poodle when called on — who will play that role? France? Germany? Australia? These threats are more than just a bit risible.

    Indeed, the only country which uses military hardware from the US and which can decide to fight a war on its own — without getting permission from Washington — is Israel. For all its big talk, Australia is also among the crowd that has joined the Americans and now cannot engage in any military adventures unless it asks for, and obtains, permission.

    Of course, the Brits never state the bleeding obvious and embarrass anybody in public; that old stiff upper-lip tradition continues to dominate all their discourse. They have even given former Australian prime minister Malcolm Turnbull an easy out despite his ridiculous assertion that the core and non-core parts of a 5G network cannot be separated, by saying that the geography of the UK is different to that of Australia, and that may account for Turnbull's assertion.

    Most European countries are likely to follow the UK's lead. Another reason for this is the lowest common denominator: money. Another is that the US has not given anyone an iota of proof to substantiate its claims that Huawei poses a security threat. Memories of the 2003 invasion of Iraq, when the presence of weapons of mass destruction was advanced as a Biblical truth to justify the toppling of Saddam Hussein, have also not been forgotten altogether. Fool me once, etc, etc

    For the EU, the fact that any decision will weigh on the probability of getting a trade deal with China done soon will also be a consideration.

  • Microsoft, Genesys partner to launch contact centre cloud service

    Microsoft and Genesys have expanded their partnership to provide a new cloud service for contact centres.

    The two companies say the expansion of their partnership enables them to deliver “superior interactions for customers” - and with the omnichannel customer experience solution, Genesys Engage, running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved with connecting every touchpoint throughout the customer journey.

    Genesys Engage on Microsoft Azure will be available in late 2020, and to accelerate adoption, the companies are providing Genesys Engage on Microsoft Azure through a joint co-selling and go-to-market strategy.

    “Customers will benefit from a streamlined buying process that puts them on a clear path to the cloud,” they said.

    Nemo Verbist, Senior Vice President of Intelligent Business and Intelligent Workplace at NTT Ltd - a partner of both Microsoft and Genesys- says he sees great value in the partnership.

    {loadposition peter}

    “Many of our customers have standardised on Microsoft solutions, and Genesys Engage on Microsoft Azure gives them an additional opportunity to take advantage of their investment. Together, these solutions provide enterprises a secure and powerful foundation to communicate with their customers in creative and meaningful ways.”

    “Large contact centres receive an exceptionally high volume of inquiries across a growing list of channels and platforms. One of the biggest challenges is connecting the details of every interaction across all channels to ensure each customer has a seamless experience,” said Kate Johnson, President, Microsoft US.

    “By leveraging Microsoft’s Azure cloud and AI technologies, Genesys is helping enterprises create a seamless customer journey with Microsoft’s trusted, secure, and scalable platform.”

    “We are thrilled to give large enterprises the opportunity to run their mission-critical customer experience platform in the cloud environment they already know and trust — Microsoft Azure,” said Peter Graf, Chief Strategy Officer of Genesys.

    “Together, we’re making it simpler for even the for even the most complex organisations to transition to the cloud, enabling them to unlock efficiencies and accelerate innovation so they can build deeper connections with customers.”



Recent Comments