Tuesday, 07 May 2019 23:34

5G potential ‘dispels myth’ on the value to consumers: report

Rate this item
(0 votes)
5G potential ‘dispels myth’ on the value to consumers: report Image Stuart Miles at FreeDigitalPhotos.net

The potential of 5G technology to benefit consumers dispels the ICT “industry myth” that consumers are unwilling to pay a premium on 5G, according to a newly published study which found that smartphone users are willing to pay 20% more for fifth-generation servic — including more broadband choices — and half of early adopters would pay as much as 32% more.

The latest ConsumerLab report on 5G consumer potential from Ericsson also found, however, that four in 10 of these high spenders expected new use cases and payment models as well as a secure 5G network, in addition to a consistently high Internet speed.

The key findings include the claim that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.

And Ericsson says the respondents also anticipate more home broadband choices to be available with the launch of 5G.

The report uncovers certain realities about “consumer realities” and, Ercisson notes, those realities "bust” the following four common industry myths:

  1. 5G offers consumers no short-term benefits.
  2. There are no real use cases for 5G, nor is there a price premium on 5G.
  3. Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
  4. Current usage patterns can be used to predict future 5G demand.

Ericsson says the study — based on 35,000 interviews with smartphone users aged 15 to 69 in 22 different countries — brings some “sense of reality” to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.

Another key finding is that current 4G usage patterns are not indicative of future usage behaviours.

And, according to the study, video consumption is set to rise with 5G.

Consumers expect to not only stream higher resolution video, but also use immersive video formats such as augmented reality and virtual reality, resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets.

The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.

From the results of the study, Ericsson ConsumerLab says it has drawn up a consumer roadmap of use cases involving 31 different applications and services, divided into six use-case categories – entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.  

Jasmeet Singh Sethi, head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”


Australia is a cyber espionage hot spot.

As we automate, script and move to the cloud, more and more businesses are reliant on infrastructure that has high potential to be exposed to risk.

It only takes one awry email to expose an accounts payable process, and for cyber attackers to cost a business thousands of dollars.

In the free white paper ‘6 steps to improve your Business Cyber Security’ you will learn some simple steps you should be taking to prevent devastating malicious cyber attacks from destroying your business.

Cyber security can no longer be ignored, in this white paper you will learn:

· How does business security get breached?
· What can it cost to get it wrong?
· 6 actionable tips



iTWire can help you promote your company, services, and products.


Advertise on the iTWire News Site / Website

Advertise in the iTWire UPDATE / Newsletter

Promote your message via iTWire Sponsored Content/News

Guest Opinion for Home Page exposure

Contact Andrew on 0412 390 000 or email [email protected]


Peter Dinham

Peter Dinham is a co-founder of iTWire and a 35-year veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

Related items

  • M2M connections forecast to reach 1.6 billion by 2024

    Global cellular M2M service connections will reach 1.6 billion over the next five years rising from 596 million in 2019, driven by embedded SIM adoption, according to a new research report.

    Juniper Research says the forecast increase in M2M connections – a growth iof 165% over the five years – is being driven by embedded SIM adoption.

    And according to the Juniper forecast remote provisioning and innovative anti-fraud measures enabled by embedded SIM technologies (hardware modules built directly into M2M devices) will drive adoption of M2M services in key sectors including automotive, smart cities and connected agriculture.

    The new research also found that adoption of eSIMs will grow 350% over the next 5 years, exceeding 1 billion eSIMs globally by 2024.

    {loadpositiomn peter}And eSIM vendors have ben urged by Juniper to add modules that support emerging technologies, including 5G and low power M2M networks, “as soon as possible to increase adoption”.

    Research author Elson Sutanto said “eSIMs will continue to be essential in accelerating the adoption of M2M services”

    “Offering the eSIM standard across all cellular technologies will maximise the technology’s value across all M2M sectors,” Sutanto said.

    The research also found that 5G’s impact on the M2M market will be limited over the next 5 years, forecasting that only 15 million 5G connections will be in use by 2024, after initial commercial network launches this year.

    The research also anticipated that the automotive sector would be the primary industry adopter over the next 5 years; accounting for 70% of 5G M2M connections by 2024.

    And the research forecasts that the high cost of 5G and end users’ familiarity with established cellular networks will lead to initial hesitancy in adoption.

    In response, Juniper urged M2M service providers to ensure that their services fully exploit the advanced capabilities of 5G technology, such as network slicing, in order to migrate users to 5G networks.

  • Curtin Uni launches cryptocurrency scholarship fund

    Curtin University has launched a new Cryptocurrency PhD Scholarship Fund, designed by Curtin data scientists, which will enable companies and individuals to donate cryptocurrency to fund PhD students in the areas of blockchain, cybersecurity and data analytics.

    The crowd-sourced fund uses a Web 3.0 payment system developed by project partners Nelnet International and Centrality to enable real-time, peer-to-peer payments on both Bitcoin and Ethereum blockchains.

    Curtin says that as the fund develops, a series of projects that students can apply for will be announced, while significant donors of cryptocurrency will have named PhD Scholarships in their areas of interest.

    Curtin University Associate Deputy Vice-Chancellor Research Excellence Professor Garry Allison said the scholarship fund was a “great opportunity for investors in cryptocurrencies to help nurture a new crop of PhD graduates to further develop these new technologies”.

    {loadposition peter}“By establishing the Cryptocurrency PhD Scholarship Fund, Curtin will provide the opportunity for entrepreneurs who have realised significant benefits from cryptocurrencies such as Bitcoin and Ethereum to give something back to these communities,” Professor Allison said.

    Curtin University Commercialisation Director Rohan McDougall said the fund would build on Curtin’s existing strong capabilities in the area of data science, developed through involvement in major projects such as the Square Kilometre Array, the Pawsey Supercomputing Centre and collaborations with Cisco, Woodside and Optus.

    “Cryptocurrencies remain volatile but interest in the application of blockchain technology continues to grow,” McDougall said.

    “Further work is required to identify and develop those applications that are best suited to the attributes of blockchain and Curtin University is responding to this by establishing the Cryptocurrency PhD Fund.”

    The Cryptocurrency PhD Scholarship Fund will enable peer-to-peer payments from donors to Curtin University with both Bitcoin and Ethereum. Centrality will also make its Web 3.0 platform and developer toolkits available for students and researchers, enabling the Curtin community to use real-world software to build decentralised applications that leverage the latest technology, like Industry 4.0.

    Centrality Group General Manager Jerome Faury said the fund would have a significant impact on both workforces and blockchain research.

    “As cutting edge technology like Web 3.0 and Industry 4.0 rapidly evolves, the agreement with Curtin will ensure that graduates are able to use up-to-the-minute skills to contribute to a future which focuses on digital equality and putting consumers back in control of their data.

    “These graduates won’t just research technology, they’ll contribute positively to building a more equitable digital economy.”

    Curtin says it is working with payment platform provider Nelnet International to offer a “seamless experience to those contributing to the fund”.


  • Telstra, Ericsson claim first 5G standalone call in Australia

    Telstra and Ericsson claim to have completed Australia's first end-to-end 5G standalone call at the 5G Innovation Centre on the Gold Coast, over the 3.6GHz spectrum and using Ericsson's Baseband 6630, Radio AIR6488 and a 5G SA device based on a MediaTek chipset.

    A statement from Ericsson said the achievement, last weekend, came in the wake of the company's announcement of standalone new radio software that enabled faster response times and new capabilities to extend 5G coverage.

    Ericsson’s head of Australia and New Zealand, Emilio Romeo, said: “Successfully completing Australia’s and the southern hemisphere’s first 5G standalone call is a vital step in driving industrial productivity and bringing Industry 4.0 to life.

    "5G is not just another incremental upgrade, but a platform for innovation marking a new era of intelligent connectivity.

    {loadposition sam08}"Together with Telstra — one of the world’s first operators to launch 5G commercially on 5G non-standalone — we continue to lead and drive innovation to ensure Australia remains at the forefront of telecommunications technology.”

    Channa Seneviratne, Network and Infrastructure Engineering executive, Telstra, said: “Telstra has achieved a number of world and Australian milestones on our 5G journey and the successful completion of Australia’s first 5G end-to-end standalone call on Telstra’s network is the latest entry.

    "This continues Telstra’s ongoing participation in global 5G leadership whilst simultaneously driving the deployment of 5G in Australia.

    "To date we’ve already launched 5G in 10 cities, and this will increase to at least 35 cities over the next 12 months.

    "Making this stand-alone 5G call at our 5G Innovation Centre contributes to our ongoing end-to-end 5G ecosystem learnings. This is another example of the ongoing industry collaboration working within the 5G eco-system and technology partners like Ericsson to pave the way for 5G advancements, and the benefits it will bring all Australians.”

  • Soprano launches latest version of Telstra messaging

    Telstra and cloud-based enterprise messaging solutions vendor Soprano Design have launched version 3.0 of Telstra’s Integrated Messaging solution.

    Soprano says TIM 3.0 has been designed to meet the rapidly changing demands of Australia’s digitally enabled workplace “making it easier for customers to access and deploy intelligent, large scale enterprise messaging across multiple platforms from SMS to IP and email, improving workplace productivity and business efficiency”.

    And according to Soprano TIM 3.0 delivers other added benefits for Telstra’s business, healthcare, retail, transport, hospitality and government customers from voice API enhancements through to Microsoft Dynamics plug-ins and Rapid Alert, a powerful incident management tool and API for rapid response.

    Robin Ng, Soprano senior vice president for APAC, says the enhanced, integrated and secure TIM 3.0 solution gives Telstra’s customers greater access to integrated messaging capabilities including enhancements to email, social media, voice and location-based encrypted IP messaging, “delivered alongside the robust SMS channel with a new omni-channel option”.

    {loadposition peter}“We know today’s digitally savvy customers are looking for simple to use, smart technology that gives them the ability to communicate with ease across multiple communication platforms, securely and from anywhere,” Ng said.

    “TIM 3.0 gives Telstra’s business and government customers access to a variety of enterprise messaging channels powered by intuitive and interactive tools. It goes beyond plain text and allow users to interact with systems through simple, highly engaging and interactive features such as inbound responses, buttons, multimedia, maps, URLs and additional user-interface enhancements.”

    Soprano Chairman, Richard Favero says TIM 3.0 will help keep businesses competitive.

    “Soprano is committed to ensuring Australia’s enterprise and government organisations have access to the latest cloud-based messaging platforms. TIM 3.0 not only strengthens our relationship with Telstra, but ensures we are enabling our Australian customers to remain business competitive and ahead of the digital transformation curve.”


  • Cloud technology delivers $9.4 billion to Australian economy: report

    Cloud technology has delivered $9.4 billion in productivity benefits to the Australian economy in the past five years, according to a newly released research report.

    The report by Amazon Web Services (AWS) and Deloitte Access Economics (DAE) - 'The Economic Value of Cloud Services in Australia' - covering 500 Australian businesses using cloud services, found that 78% of businesses have already increased their productivity by consolidating IT infrastructure and streamlining processes using cloud services.

    And this is despite more than half (57 per cent) of the businesses surveyed only adopting the cloud technology recently – or between 1 and 3 years at the time of the survey.

    According to the report, cloud service uptake is growing rapidly, with 42% of businesses currently using at least one paid service, compared with 31% in 2016, but there is still significant room for growth.

    {loadposition peter}The report also found that the main drivers for cloud adoption in Australian businesses are the improvement of customer service, and the desire to remain competitive, with each selected by over a third (38%) of respondents.

    And more broadly, 7 out of 10 businesses said they have experienced direct benefits from using cloud services such as scalability and achievement of business strategies.

    AWS Commercial Director for Australia and New Zealand, Adam Beavis said, “Access to cloud computing is changing the way Australians do business by opening up new market opportunities and allowing entrepreneurs to bring new ideas and innovations to life”.

    “Our customers are not only migrating to cloud for better compute power, storage, and security, but to use data analytics to improve their own customer experience.

    “For example, Airtasker, an online platform that connects people who need to outsource tasks, created a chatbot, which pulls in external data from sources such as Wikipedia to learn about current trends and terminology so it can provide more efficient and relevant responses to user requests.”

    Deloitte Access Economics partner, and report principal author, John O’Mahony, said, “Our analysis shows there are clear benefits for Australian businesses that use cloud services.”

    “From a technology perspective, cloud can deliver cost savings, but it also allows businesses to be agile and elastic by accessing and scaling resources up and down as required.

    “This means they can better manage peaks in customer demand, easily expand to new markets, and innovate with new technologies on a small scale before rolling out widely across the business.”

    The research also revealed 41% of businesses have seen an increase in non-IT staff since cloud adoption, which has been driven by the need to hire more employees to keep up with business growth and transition to new business models.

    However, the two biggest barriers to adoption are challenges in educating staff on cloud and migrating from legacy technology, each cited by 37% of respondents.

    “AWS has seen great results when we work with customers and our extensive partner network to upskill and train their teams. For example, at National Australia Bank, the NAB Cloud Guild has certified more than 500 bank employees from a wide cross-section of functions in AWS skills, which has helped to significantly lift the company’s cloud knowledge,” Beavis said.

    “The skilled workforce has helped the company drive an average of 30% to 40% in cost reductions when moving workloads to the cloud.

    “Our goal is to help even more Australian businesses succeed, innovate, and lower operating costs with AWS to help transform our nation into the digital powerhouse we know it can be,” Beavis concluded.

    Deloitte also cites a report from the Australian Bureau of Statistics which notes the use of cloud per industry:

    • Information, media, and telecommunications industry – 64%
    • Mining – 53%
    • Healthcare and social assistance – 45%
    • Retail trade – 42%
    • Agriculture, forestry, and fishing – 25%
    • Transport, postal, and warehousing industries – 29%



Recent Comments