Home Your IT Mobility What sells for US$1500 but costs less than $80 in materials?

You may be tempted to say a ‘rip-off’ but the answer is Google’s very controversial Glass wearable computer.

According to Teardown.com the accurate Bill of Materials (BOM) of Google’s Glass is $79.78 or around 5% of its retail price.

Before anyone jumps to conclusions that Google is ripping off customers – a fact that they vehemently deny - let us be clear that:

  • Google Glass is a combination of hardware and software
  • It is bleeding edge (earlier than leading edge) technology that cost a lot to develop. Google's Mirror Application Programing Interface (API) is remarkably comprehensive and complex
  • It is relatively unique
  • And it is has been sold in limited numbers mainly to developers – sorry ‘Explorers’ with the attendant support costs that entails

Conclusion - $1500 may be what the market can bear but it probably has cost Google a lot more than what they have recouped – Google is entitled to make money.

Teardown is doing Google a favour by debunking a few myths. The computing hardware inside Glass is not ‘white man’s magic’ rather it’s a relatively low powered system on a chip (SoC*), 1GB of RAM, 16GB of storage, 5MP camera, 570mAH battery, 5MP camera, microphone, bone conduction speaker, and a 640x360 transparent display.

*The SoC is actually several chips that provide Wi-Fi, Bluetooth, GPS, Accelerometer, compass and gyroscope, touch, audio all controlled by the older Android 4.0.4 Ice Cream Sandwich. Do not forget the Titanium glasses frame and USB charger, cable and soft case.

I recommend you read Scott Torborg and Star Simpson's independent tear down and images herein are reproduced with permission.

The good news – not so much for Google – is that its competitors will eventually be able to make similar specified wearables and sell them for a fraction of the price – if they can ever get around Google’s patents! Simple – licence Glass from Google or in Samsung’s case use Tizen!

 

FREE WHITEPAPER - REMOTE SUPPORT TRENDS FOR 2015

Does your remote support strategy keep you and your CEO awake at night?

Today’s remote support solutions offer much more than just remote control for PCs. Their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards.

It is imperative that service executives acquaint themselves with the new features and capabilities being introduced by leading remote support platforms and find ways to leverage the capabilities beyond technical support.

Field services, education services, professional services, and managed services are all increasing adoption of these tools to boost productivity and avoid on-site visits.

Which product is easiest to deploy, has the best maintenance mode capabilities, the best mobile access and custom reporting, dynamic thresholds setting, and enhanced discovery capabilities?

To find out all you need to know about using remote support to improve your bottom line, download this FREE Whitepaper.

DOWNLOAD!

Ray Shaw

joomla stats

Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

Connect