Home Your IT Mobility Fake's Findery finds its way down under
Findery CEO Caterina Fake Findery CEO Caterina Fake Supplied Featured
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Findery, a location-based app from one of the co-founders of Flickr, has hit Australian shores ahead of the rest of the world.

The app is both a Web platform and iPhone app designed to attribute user-contributed messages to certain locations around the world.

Founded by prolific US entrepreneur Caterina Fake of Flickr and Hunch fame, Findery creates a ‘living tapestry’ of specific places through geo-tagged stories, , and if Fake has her way it'll be competing with Facebook and Twitter as a must-have app for users the world over.

Unlike other location services that are more concerned with recommendations for restaurants, bars or shopping, Findery’s notes include personal stories, memories, histories, and previews into what’s coming and other little known facts. Members can connect with other users and favourite or comment on posts, sharing their own experiences with a specific location.

These notes can also include audio-visual content such as photos, videos and audio clips. iTWire spoke to CEO Caterina Fake to get her thoughts on the launch of her new app, as well as some advice for budding technology entrepreneurs.

 

Fake was excited to tell us that Findery has already found success in Australia, noting, “It already has a ton of new Australian users and members which is fantastic. There’s been a bunch of notes left all around Australia already.” “We’ve been really excited to see people all over Australia," she said.

"We kind of thought it might be more centered in Sydney and Melbourne but we’ve actually found that people have been leaving notes all over the place. It’s been really widespread which we’re really excited to see."

Fake and co are using Australia as a pioneer market before launching in a global capacity. “It’s the beginning of a global rollout. We plan on putting it out in Q1 next year globally. Australia’s been kind of pioneering the app,” the entrepreneur told iTWire.

“We know that Australians are huge travellers, and we don’t just want to seed the product in a location where people are staying in the one place. We’ve already had some notes from Australian travellers that are using it overseas.”

For more, continue on to page two.

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David Swan

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David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the tender age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun. You can email him at david.swan@itwire.com or follow him at twitter.com/mrdavidswan

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