Today's launch means over 100,000 Android apps will be available from Amazon in Aussie dollars, and customers can buy apps and games from the Amazon Appstore on Macs, PCs or directly on their Android phones and tablets.
Android customers will now have even more ways to buy apps - joining Google's Play Store, Samsung's app store, GetJar, and others.
Amazon said Australian Appstore customers will have now access to the popular Free App of the Day, which offers a paid app for free every day. To celebrate the launch Angry Birds Seasons (Ad-free) will be available for customers to download for free, today only.
In addition, Documents To Go Full Version Key and Cut The Rope will be featured as the Free App of the Day later in the week.
Australians have been able to access the US Amazon Appstore since May but the launch brings a localized version of the Appstore targeting the Australian market along with an increased offering on the amazon.com.au site.
Customers in Australia can also enjoy an exclusive offer from local video streaming service – Quickflix.
“Quickflix is very pleased to offer the Quickflix streaming app on the Australian Amazon Appstore,” said Stephen Langsford, CEO of Quickflix.
“We’ll be extending an invitation to all Amazon Appstore and Kindle Fire customers to receive a special six weeks free streaming subscription trial including a bonus new release movie stream.” For more information on this offer, visit www.quickflix.com.au/amazon.
The Australian Amazon Appstore also includes popular Amazon features like personalised recommendations, customer reviews and 1-Click payments; making it easy for customers to find and download the apps they love. All apps are Amazon-tested and backed by Amazon’s world-class customer support that ensures customers have the best possible experience with the apps they purchase.
“We’re thrilled to make the Amazon Appstore available to millions of customers in Australia who own Android devices today. Australian mobile users are recognised for being tech-savvy and we look forward to making it easy for them to discover and purchase the apps and games they love,” said Mike George, Vice President Amazon Appstore and Game Services.
“It’s great to be a part of Amazon’s Australian Appstore launch,” said Paul Collins, CEO of Stick Sports. “I think people will be really pleased to find Stick Sports games available on this exciting new channel.”
"iHeartRadio is a great way to find new music based on artists and songs you love,” said Kate Beddoe, National Digital Director, ARN.
“The app is easy to find on the Amazon Appstore and it’s easy to use wherever you are on your Android device or Kindle Fire. That's why we're so excited to have our app available on the Australian Amazon Appstore .”
Telsyte analyst Foad Fadaghi told the Australian Financial Review that retailers’ antipathy towards Amazon as a competitor meant they faced a challenge on the high street.
“While some retailers have come on board to distribute Kindle, Amazon is still seen as a major threat to many retailers, creating distribution challenges,” Fadaghi told the newspaper.
“The localised app store will be most relevant to Amazon customers who can use their existing account to purchase Android apps and content. It might give access to consumers to lower price apps and will help the company to build mind share in what is an increasingly competitive Android ecosystem.”
Customers can get the Amazon Appstore for their Android phones and tablets by visiting the dedicated page here.