Home Your IT Mobility Is Apple doomed in Russia?
Is Apple doomed in Russia? Featured

Apple may be struggling to market its new iPhone 5C and iPhone 5S models in Russia, according to a new report.

The Cupertino tech giant's share of Russia’s smartphone market is currently at around 8% according to Bloomberg, which reported the iPhone is "too pricey for all but the wealthiest of the country’s 143 million people." In comparison, Samsungh has nabbed more than 50% of Russian sales with its cheaper devices running Android.

IDC analyst Simon Baker told Bloomberg that "if Apple really wants to compete with Samsung [in Russia], it should've come up with a much lower price for the 5C."

Baker said Apple is selling the iPhone 5C for $800 in Russia, while the iPhone 5S retails for about $960. They went on sale this week in a number of emerging markets, including Russia.

The iPhone 4S is this year's top-selling Apple smartphone in Russia, and that device retails for approximately $500.

Handsets are priced and purchased differently in places like Russia, where phones aren't allowed to be subsidized by wireless carriers, unlike the US and Australia. Consumers are therefore forced to pay full retail price, rather than $0 which is often the case with 24-month plans elsewhere.

Cook said in July Apple is “really happy” with its performance in Russia.

IDC said that worldwide, the iPhone’s market share fell to 13 % in the second quarter compared with about 17% a year earlier, while Samsung kept its share at above 30%

“IPhone sales aren’t doing great globally,” Eldar Murtazin, an independent analyst in Moscow, told Bloomberg.

“Such a large market as Russia may help.”

FREE REPORT - IT MONITORING TOOLS COMPARISON

Are you looking to find the most efficient IT Monitoring tool available?

IT Monitoring is an essential part of the operations of any organisation with a significant network architecture.

Multiple IT monitoring platforms are available on the market today, supporting the various needs of small, medium-sized, and large enterprises, as well as managed service providers (MSPs).

This new report studies and compares eight different IT monitoring products in terms of functionality, operations, and usability on the same server platform with 100 end devices.

Which product is easiest to deploy, has the best maintenance mode capabilities, the best mobile access and custom reporting, dynamic thresholds setting, and enhanced discovery capabilities?

Download your free report to find out.

DOWNLOAD!

David Swan

David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun.

Connect