Analysts? These are people who sometimes live up to the first four letters in their descriptive titles, especially when they get things so very, very wrong.
Y’see, analysts reportedly predicted Apple would sell around 5 million iPhones over the first “weekend” of sales, a time period that includes the traditional Friday launch date, and which thus covers three days of time.
The thing is, however, as Yogi Berra famously said, it’s tough to predict things – especially when you’re talking about the future.
Yes indeed, the future - now the past - shows that Apple has sold nearly double those predictions, which might suggest to analysts that the sun doesn't quite shine from, well, a certain spot many analysts are likely well acquainted with – seeing as it’s usually the same spot their analysis and prognostications exit from.
Now, let’s be clear – not all analysts are bad. In fact, most of them are probably fine, upstanding people, and many of them do a great job, getting things right. I even know some analysts, and those particular analysts are really good people, who aren't like the ones I'm decrying at all.
However, when it comes to Apple, there are some analysts who should seriously look for a new job.
Complete with a quote from Apple CEO Tim Cook, the statement notes the “record-breaking nine million new iPhone 5s and iPhone 5c models” sold, in a time period that is “just three days after the launch of the new iPhones on September 20”.
On top of that comes iOS 7 news, with Apple stating that “more than 200 million iOS devices are now running the completely redesigned iOS 7, making it the fastest software upgrade in history” – something that is surely a dig at long-standing competitor Microsoft and its Windows hegemony, in addition to Google and its menacing market-share of low-powered crap-phones infesting the sub-$200 “junk” market.
For those who wondered how well the iPhone 5s would sell, Apple says that “demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks”.
Of course the doubters will state that Apple purposefully made iPhone 5s supply low, but when you’re shipping to 11 countries on launch day, which is more countries than ever before, you’ll have to excuse me when I say it’s worth doubting the doubters.
It’s at this point in the release that the famed and often unfairly maligned Apple CEO, Tim Cook, proudly states that: “This is our best iPhone launch yet―more than nine million new iPhones sold―a new record for first weekend sales. The demand for the new iPhones has been incredible, and while we’ve sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone’s patience and are working hard to build enough new iPhones for everyone.”
Apple then goes on to remind the world of the new features and benefits to be found within both new iPhones and iOS 7, which includes the iTunes Radio feature Aussies aren’t able to enjoy – at least, as yet.
Apple also reminds us that customers who buy either new iPhone at one of Apple’s retail stores are offered a free “Personal Setup service”, along with free iOS 7 workshops at Apple Stores worldwide.
We’re then reminded of where iPhones can be purchased in the US, and how much they cost – details undoubtedly being localised by Apple’s PR people around the world even as I type.
So… Apple’s new iPhone 5s and 5c have burst through the gates in blockbuster style, setting new sales records and utterly destroying the myth that Apple is failing.
I wonder what those Android-admiring analysts will say next?