The study, conducted by US-based cloud company Rackspace and believed to be the first of its kind, at least in Australia, found that 35% of Australians have used wearable technology such as health and fitness monitors, smart glasses, watches, clothing, or cameras, ahead of 18% in the UK and US. 64% of those believe these cloud-powered devices have enhanced their lives.
The study, “The Human Cloud: Wearable Technology from Novelty to Productivity,” was commissioned by Rackspace and conducted by Pure Profile, which surveyed 750 Australians aged 18-64. It comes as Google readies its Galaxy Gear smartwatch in Australia, and Apple is heavily rumoured to be entering the fray too.
Key findings from the survey:
- 67% of Australians who have used wearable technology stated that it has improved their health and fitness
- One in four believe that wearable tech has helped their career development
- 32% of Australian respondents that have used wearable tech say that it has made them feel more intelligent, and 44% say it has help them keep more informed
- Wearable tech has boosted self-confidence for 37% of respondents who have used it
- One in three believe that wearable tech helps them feel more in control of their lives
- 22% of Australian respondents who use wearable tech do it to enhance their love lives
“We are at the beginning of massive mainstream uptake of wearable devices, with the impending launch of wearable devices from a variety of multinational organisations set to further boost adoption,” said Angus Dorney, Director and General of Rackspace Australia.
“However, it is important to note that wearable technology and the cloud go hand in hand - together they provide the rich data insights that help users better manage many aspects of their lives.
One in four Australians would be willing to use a wearable health and fitness monitor that shares personal data with a healthcare provider if it led to incentives such as reduced premiums or fees.
For more findings, including privacy concerns surrounding Google Glass, continue to page two.