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Apple has invited media to an event on 10 September, all but confirming the new iPhones will be announced in a week's time.

Apple said the event will occur at its Cupertino, California, headquarters, beginning 1pm ET (3am 11 September AEST), and included paste circles of green, blue, purple, red and yellow on the invitation.

Apple also included the tagline "this should brighten everyone’s day”.

The news comes as Samsung is widely expected to show its Galaxy Gear smartwatch tomorrow, which will sport "large" square OLED display, a 4-megapixel camera, 10 hours of battery life, and a customised version of Android.

Apple on the other hand is expected to break tradition and launch not one but two iPhones at the event, a new high-end phone but also a lower-cost plastic model that omes in a variety of colours.

Those phones are both expected to begin shipping from manufacturers in early September, The Wall Street Journal reported. Apple is also expected to formally release its latest mobile operating system, iOS7, at the event next week.

Apple will be hoping to get some momentum from the event, as recent statistics have showed Android has gained almost 80% of the worldwide smartphone market.

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David Swan

David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun. He also writes for Junkee and Fasterlouder. You can email him at david.swan@itwire.com or follow him at twitter.com/mrdavidswan

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