Home Your IT Mobility Google sells out, names next Android 'KitKat'
Google sells out, names next Android 'KitKat' Featured

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Google has announced its next version of Android, version 4.4, and it's not called Key Lime Pie. It's KitKat.

That's right, Google entered into a deal with Nestle in an announcement made on android.com/kitkat which includes several links to Nestle’s KitKat website and a sponsorship promotion, where lucky Android/chocolate fans have the chance to win a Nexus 7 if they buy KitKats.

Everyone had previously been referring to the next version of Android as Key Lime Pie for well over a year now, but it seems Google is moving away from non-branded sweets in exchange for some delicious corporate dollars.

"This is not a money-changing-hands kind of deal," John Lagerling, director of Android global partnerships, told the BBC, noting that the idea was to go with something "fun and unexpected."

He defended the decision by noting the company was concerned that people didn't really know what Key Lime Pie tastes like.

Google said it made a cold call to Nestle's offices and then met with the Swiss company at Mobile World Congress in Barcelona to finalise the deal.

"We couldn't imagine a better name for our Android K release than the tasty chocolate that's been a favourite among the team since the early days of Android," said Marc Vanlerberghe, Director of Android Marketing in a press release.

“Android is the operating system that powers over 1 billion smartphones and tablets. Since these devices make our lives so sweet, each Android version is named after a dessert: Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean. As everybody finds it difficult to stay away from chocolate we decided to name the next version of Android after one of our favorite chocolate treats, Kitkat®!”, Google said.

The launch of Android KitKat will be celebrated with 50 million specially branded bars that will be made available in 19 countries including the UK and the US.

"We’re excited to announce this partnership with Android, the world's most popular mobile platform, which will help us to enable even more KitKat fans to enjoy their break," said Patrice Bula, Nestlé’s Head of Marketing.

"KitKat is one of the world’s top ten fast-moving consumer goods brands in social media in terms of fan numbers and engagement,” he continued. “We continue to build on its strong digital presence with interactive, creative branding campaigns.'

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David Swan

David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun. He also writes for Junkee and Fasterlouder. You can email him at david.swan@itwire.com or follow him at twitter.com/mrdavidswan

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