What we know is that the new HTC One Max phablet will use a 2.3GHz SnapDragon 800 processor, 2GB ram, 32/64GB storage, 5.9” 1020 HD screen and have a 3300 mAh battery – sounds very much like the Samsung Galaxy Tab 3, LG G2 and the Sony Xperia Z.
It should be released 24 hours before Samsung make their own announcement on 4 September.
HTC is arguably one of the best smartphone designers. It uses the best technology, its user interface is good, but this formerly, apparently unassailable company has made some terrible marketing blunders. Once you drop the ball, it is damned hard to pick it up, especially if the opponent is the 1,000 Gorilla of the smart device world.
HTC must show leadership, daring, and independence – something Samsung will find hard to do now that it is firmly entrenched in its own Samdroid ecosystem. Nothing wrong with that either, and perhaps it does not care what HTC does anymore.