BlackBerry is in a difficult position. No matter how good the OS and hardware is – and it is very good for the market it serves - it has not been able to regain its former glory and investors are getting irritable.
BlackBerry’s stock has plummeted from $14.91 per share on June 26 to a close of $9.12 per share on Tuesday 16 July. Investors are very disappointed with the lower than expected 2.7 million unit sales in Q2 – down 12%.
Major resellers have dropped the price of Z10 from $199 (2-year contract) to $49 – a sign of both weak sales and desperation to move excess inventory before customers delay purchase for a new model.
According to CrackBerry website, the A10 specifications include:
- Processor: Dual core 1.7GHz Qualcomm NSN8960 Pro, Quad Core GPU
- Radio: LTE/CDMA/HSPA+, LTE/HSPA+
- Display: 5" OLED, HD/WXGA, 1280x720, 24-bit color, S-Stripe Pixel Arrangement, 295 PPI
- Dimensions: 140.7 x 72 x 9.4mm (9.7 Verizon)
- OS: BlackBerry OS version 10.2
- Camera: 8.0MP Rear Camera with flash, IS, 5X 2.0MP Front Camera, IS 5X
- Memory: 16GB + 2GB (RAM) + 64GB uSD (hot-swap)
- Connectors: Micro USB, Micro HDMI Out
- Sensors: Ambient Light, Proximity, Accelerometer, Gyroscope, Magnetometer, Altimeter
- Wi-Fi: 802.11 a/b/g/n (4G Mobile Hotspot)
- Battery: 2800 mAh integrated
- Other: NFC, DLNA, Micro SIM
I sincerely wish BlackBerry well. It deserves to succeed even if most support it only as the underdog. Its products and OS are good, and its messaging system is great.
I cannot fathom why it persists with hardware – there is no money there and it cannot hope to get the manufacturing economy of scale it needs. Let us not forget that it has more contracts with telcos (for its messaging) than any other smartphone manufacturer and is trying to leverage those so hardware does make sense for now. For my money, I would rather see BlackBerry as an app for Android, iOS and Windows Phone.
BlackBerry is not the only company suffering. Global smartphone shipments are expected to show double-digit negative growth in Q2 – the pie is contracting.