Home Your IT Mobility Survey says... PCs favoured over smartphones for Internet tasks
Survey says... PCs favoured over smartphones for Internet tasks Featured

Despite all the talk about smartphones taking over from PCs for many common tasks, local research shows people are still more likely to use their computers.

"We have found that among Australians with both a computer and a smartphone, even the tasks most associated with mobile internet use - from getting directions to checking the weather - are actually still actually more commonly performed on the old PC or laptop," said Roy Morgan Research general manager for media and communications George Pesutto.

For example, 68% of double-device owners use their computers for email in an average four-week period, while 44% used their smartphones.

Even tasks that seem a natural fit for mobile devices were more likely to be done on a PC: 28% of that group used their phones to obtain maps or directions, while 33% used their computers.

"Businesses with an online presence - whether a traditional website, an m-site and/or an app - need to be aware of what customers want to do on each internet device, and which they want to do on both," said Mr Pesutto.

"For example, while a third of these doubly connected people use their computer for researching a product or service to buy in an average four weeks, only around 1 in 10 use their smartphone - and 80% of the smartphone users were also using the home computer, indicating that the phone is mainly considered a supplementary device for this activity, rather than a replacement."

8968 Australians aged 14 and over with both a PC and a smartphone were surveyed between April 2012 and March 2013.

It would be interesting to see how the reported rapid uptake of tablets comes into the picture.

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Stephen Withers

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Stephen Withers is one of Australia¹s most experienced IT journalists, having begun his career in the days of 8-bit 'microcomputers'. He covers the gamut from gadgets to enterprise systems. In previous lives he has been an academic, a systems programmer, an IT support manager, and an online services manager. Stephen holds an honours degree in Management Sciences, a PhD in Industrial and Business Studies, and is a senior member of the Australian Computer Society.

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