Home Your IT Mobility Samsung S4 sales – a month on

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Despite supply shortages the S4 has achieved sales of more than 10,000,000 handsets in its first month.

Samsung were quietly hoping to sell 70 million units in its first year, 25 million in the first two months. If demand keeps up it will easily meet the target.

Its previous record was the S3 which sold 10 million units in a little under 2 months.

The impact of this Android based smartphone cannot be underestimated. It has legitimised Android and given Samsung the street credibility as a quality designer – anything but a low cost Korean OEM. The success of the S4 now gives Samsung a solid foundation to use to introduce a slew of new and or special purpose models.

For example iTWire has just reported that the next Google Nexus will be a rebadged Samsung S4 and that is significant because Samsung does not need the extra sales, albeit rebranded as a Google Nexus. We suspect that it will be an ideal way for Samsung to clear stocks and bring in a new improved model, like a waterproof one or even more powerful chipsets.

Research firm Strategy Analytics claimed that Samsung (not only the S4) devices accounted for 95% of Android sales worldwide in the Q1.


The majority of reviews have given the S4 a thumbs up, 4.5 out of 5 and called it the ‘everything phone for (almost) everyone’. I had a few days with the new S4 before my wife claimed it as hers and bought a nice lime green leather case for it from Paddy's Market.

The things I liked:

  • Screen size is definitely the most important feature. It is just about ideal and was more productive for me than smaller screens like the iPhone 5. Screen estate is king.
  • The camera is the best of any smart phone I have tested – 13MP rules
  • It works – the interface is not as polished as iPhone or Windows Phone but it did everything asked of it.
  • The suite of pre-loaded apps is comprehensive

The things that I felt could improve:

  • Gesture ‘air’ control and eye tracking is random – it either works or not.
  • Too many app choices – I will never get through 800K apps
  • Risk of malware but cautious users should not worry too much
  • I tend to agree that it lacks a premium look and feel (there have been lots of comments about the plastic look – but its polycarbonate).


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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!