Home Your IT Mobility Samsung apologises for cash for comment
Samsung apologises for cash for comment Featured

Subscribe now and get the news that matters to your industry.

* Your Email Address:
* First Name:
* Last Name:
Industry:
Job Function:
Australian State:
Country:
Email marketing by Interspire
weebly statistics

Samsung has admitted it paid Taiwanese students to criticise HTC phones on review websites, in an apology statement released today.

A 'cash for comment' scandal has rocked Korean electronics manufacturer Samsung, after documents were leaked showing the company's marketing firm had paid Taiwanese students to write negative comments on social networking pages and review sites about rival HTC devices. 

The leaks came from Taiwanese Samsung-related news website taiwansamsungleaks.com, which released documents that allegedy came directly from Samsung's hired marketing outlining the various posts it had made across the internet last year.

One such post contained a complaint from a user, supposedly a Taiwanese student, that his girlfriend's HTC One X phone crashed constantly, and that Samsung's Galaxy Note was "superior".

The document also contained reviews alleging that the Samsung Galaxy S3's had better graphics and battery life than the HTC One X.

Samsung denied in a statement that it had received a notice from Taiwan's Free Trade Commission but said the news was an "unfortunate incident" that had gone against its "fundamental principles".

"Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments," it said in a statement.

The full statement reads as follows:

Samsung Electronics remains committed to engaging in transparent and honest communications with consumers as outlined in the company's Online Communications Credo. We have encouraged all Samsung Electronics employees worldwide to remain faithful to our Credo. The recent incident was unfortunate, and occurred due to insufficient understanding of these fundamental principles.

Samsung Electronics Taiwan (SET) has ceased all marketing activities that involve the posting of anonymous comments, and will ensure that all SET online marketing activities will be fully compliant with the company's Online Communications Credo.

We regret any inconvenience this incident may have caused. We will continue to reinforce education and training for our employees to prevent any future recurrence.

If found guilty of false advertising from Taiwan's Fair Trade Commission, the company could reportedly face fines of up to $811,000.

According to AFP, the company was fined around $10,000 earlier this year for allegedly "engaging in misleading advertising" about its Galaxy Y Duo range.

PROTECT YOURSELF AGAINST BANDWIDTH BANDITS!

Don't let traffic bottlenecks slow your network or business-critical apps to a grinding halt. With SolarWinds Bandwidth Analyzer Pack (BAP) you can gain unified network availability, performance, bandwidth, and traffic monitoring together in a single pane of glass.

With SolarWinds BAP, you'll be able to:

• Detect, diagnose, and resolve network performance issues

• Track response time, availability, and uptime of routers, switches, and other SNMP-enabled devices

• Monitor and analyze network bandwidth performance and traffic patterns.

• Identify bandwidth hogs and see which applications are using the most bandwidth

• Graphically display performance metrics in real time via dynamic interactive maps

Download FREE 30 Day Trial!

CLICK TO DOWNLOAD!

ITWIRE SERIES - IS YOUR BACKUP STRATEGY COSTING YOU CLIENTS?

Where are your clients backing up to right now?

Is your DR strategy as advanced as the rest of your service portfolio?

What areas of your business could be improved if you outsourced your backups to a trusted source?

Read the industry whitepaper and discover where to turn to for managed backup

FIND OUT MORE!

David Swan

David Swan is a tech journalist from Melbourne and is iTWire's Associate Editor. Having started off as a games reviewer at the age of 14, he now has a degree in Journalism from RMIT (with Honours) and owns basically every gadget under the sun. He also writes for Junkee and Fasterlouder. You can email him at david.swan@itwire.com or follow him at twitter.com/mrdavidswan

Connect