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Optus is now taking orders for the BlackBerry Z10. And the company’s CEO is coming to Australia for the official launch.

Optus has announced the availability of BlackBerry’s new Z10 on 25 March. In its press release, Optus talks of the “reinvention of BlackBerry in Australia”, marketing speak which is probably not far off the mark.

Optus has beaten Telstra and Vodafone to the punch. On the day after the announcement of the BlackBerry Z10 and Q10 on 30 January, Telstra said in its online Exchange newsletter that it will “range” (we assume that means sell) the BlackBerry Z10 and BlackBerry Q10 in Australia. It has yet to make a formal announcement on availability, but is taking Registrations of interest”.

Optus is actually taking orders for the Z10. “Australians looking to upgrade to the latest in BlackBerry innovation on the superfast Optus 4G network can place their orders via the Optus website on a range of great value plans,” says the breathless announcement.

The plans include a $6i monthly handset repayment on the $60 Optus Plan for consumers or the Business Complete Plan for small and medium businesses, with a 24 month contract and a minimum total cost of $1,584.

Optus consumer customers on the $60 Optus Plan receive $650 of included value, 1.5GB mobile data, unlimited standard national SMS and unlimited voice calls to Optus mobiles, all within Australia. On top of this, business customers will also receive unlimited voicemail access and free intra-fleet calls to other Optus services on the same account..

Optus consumer customers on the $60 Optus Plan receive $650 of included value, 1.5GB mobile data, unlimited standard national SMS and unlimited voice calls to Optus mobiles, all within Australia. On top of this, business customers will also receive unlimited voicemail access and free intra-fleet calls to other Optus services on the same account.

Meanwhile, BlackBerry Australia has confirmed that CEO Thorsten Heins will be visiting Australia for the Australian launch of the Z10 on 18 March.

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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.

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