Home Your IT Mobility Nokia releases two new “cheaper” Win 8 smartphones
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Nokia is determined to claw back its number one spot and the entry level 520 and mid-level 720 Lumia’s take the range to five (520, 620, 720, 820, 920) to cover most needs.

Before I get into “specifications” you may want to refresh yourself about Nokia’s smart phone strategy.

The 520 entry level smart phone will cost about US$180 – very good for a fully featured, 4” IPS hardened glass screen, 1GHZ dual core ARM processor, 5MP camera all dressed up in the Lumia’s sexy interchangeable polycarbonate case. 

 

 

 

 

 

The 720 “mid-range masterpiece” will cost about $320 has a 4.3” WVGA screen, 1GHz dual core ARM processor, NFC, 6.7MP camera, 2000mAh battery and a microSD slot.

 

 

 

 

 

 

 

If you want 4G LTE however it is currently only on the flagship 920.

Nokia has been using new “super sensitive touch” screen allowing you to finally use the tip of your finger nail as a stylus – capacitive screens usually need skin contact and Nokia actually works through gloves.

All Windows 8 Phones will be about $50-80 more expensive than a comparable Android – representing the cost of the OS and its inclusion of Office Home and Student software. Nokia adds more value with “HERE” GPS and navigation software (formerly called Nokia Drive) as well as Nokia Music and SkyDrive storage

Opinion

Smartphone reviewers are generally saying that Nokia is making good headway against other brands and that satisfaction levels of Windows 8 Phone users are considerably higher than Android or iOS.

Five models will cover the market and a sixth “probably a 5 or 5.5” phablet” is not far away.

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Ray Shaw

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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