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Now that supply analysts have revealed what the iPad mini has done for Apple sales (approx 50% of its shipments of iPads in Q4) manufacturers are keener than ever to get into the 7” mini tablet market.

Asus is rumoured to be readying a Fonepad, 7.1” Android tablet with “voice communications” (read 3G at least and likely 4G ) running an Intel Atom Z242 processor, 1280 x 800 IPS 10 point touch, 16/32GB ram, Bluetooth, GPS and the rest at wait for it “Under US$300”.

ASUS chose Atom over ARM as it felt it needed more bang for buck powerwise. That will place them in direct competition with Googles slightly higher priced, lower powered, Nexus 7 (also made by Asus which has a 3G HSPA+ option and 32GB for $349).

Asus makes good stuff – in my opinion better quality than Samsung but the Korean giant is catching up fast. It predicts that is will ship 12 million tablets in 2013.

One product that may be a sleeper for Asus is the phablet (called Padfone – not Fonepad above) – a 4.7” ARM based smart phone that docks into a 10.1” tablet shell. Sales of Padfone 2 have been respectable (after they got it right after version 1) and this format could take off.

Now if we could just get the Telcos to offer a pre-paid data card with no expiry…

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Ray Shaw ray@im.com.au  has a passion for IT ever since building his first computer in 1980. He is a qualified journalist, hosted a consumer IT based radio program on ABC radio for 10 years, has developed world leading software for the events industry and is smart enough to no longer own a retail computer store!

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