Home Your IT Mobility LG’s Optimus G exclusive to Telstra

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LG’s new Optimus G will be launched in Australia in March. It will – at least at first – be available only through Telstra.

LG is the other Korean smartphone provider. Samsung has been getting all the publicity, but LG’s new Optimus G has been winning quite a few plaudits. Some are even calling it a “superphone”. It incorporates all the advances that Android phones have made recently with the design sleekness of the iPhone – and probably the best screen yet.

The Optimus G has been available in Korea since late last year, and has already sold over a million units in that country. It won the Korea Electronic Show (KES) Innovation Award for its ‘Zerogap’ touch technology, which improves the durability and clarity of the display by eliminating air gaps found in other touch screens. It was also recognised at the Innovations Design and Engineering Awards at the Consumer Electronics Show in Las Vegas for its technical specifications, aesthetics and design.

It is easily LG’s most advanced smartphone to date. And it is coming to Australia, where it will be sold exclusively by Telstra. “Telstra 4G is the perfect complement for the Optimus G,” says Lambro Skropidis, marketing manager at LG Australia. “It represents the very best that LG offers in innovation and technology, and one that is sure to be a great success with consumers.

This isn’t just another high-performance phone with the latest bells and whistles. It’s a collaboration of some of the best component makers on the planet coming together for a singular cause – to develop a smartphone that truly stands out from its competitors and offers consumers practical features in line with LG’s commitment to making lives better.” And we thought it was just a phone.

There is no doubting that the specs are pretty good. It has a 13.0MP camera and a high-density long life 2100mAh battery. It is powered by a Qualcomm Snapdragon S4 Pro Processor with 1.5GHz Quad-Core CPU. The operating system is Android 4.1 Jellybean, and the display is a 4.7-inch WXGA True HD IPS+ (1280x768 pixels) at a 15:9 ratio. And 4G of course. It weighs in at 145 grams, about the same as the iPhone 4S, though heavier than the 112 gram iPhone 5. Its main Android competitor, the Samsung Galaxy S III, weighs 133 grams.

Andrew Volard, director of Telstra Mobile, said Telstra was looking forward to bringing Optimus G to Australia. “It’s a phenomenal smartphone that combines superb build quality, a beautiful 4.7-inch display and latest quad-core processor technology. When paired with Telstra’s high-speed 4G coverage – which is available in more than 100 metropolitan and regional areas across the nation -- it’s a high-performance package we know our customers will love.”

The smartphone wars are certainly heating up. The Optimus G is the ultimate Android smartphone – so far. There is no doubt it is a pretty sharp device, but it may be too late into what has become a very crowded market. The iPhone 5 and Samsung Galaxy S III were way ahead of it.

Pricing and availability will be announced closer to the launch.


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Graeme Philipson

Graeme Philipson is senior associate editor at iTWire and editor of sister publication CommsWire. He is also founder and Research Director of Connection Research, a market research and analysis firm specialising in the convergence of sustainable, digital and environmental technologies. He has been in the high tech industry for more than 30 years, most of that time as a market researcher, analyst and journalist. He was founding editor of MIS magazine, and is a former editor of Computerworld Australia. He was a research director for Gartner Asia Pacific and research manager for the Yankee Group Australia. He was a long time IT columnist in The Age and The Sydney Morning Herald, and is a recipient of the Kester Award for lifetime achievement in IT journalism.