Accordng to Virgin, recent research is indicating online consumer reviews are the second most trusted source of product information, only behind information received from friends and family
Aussies looking to purchase a new handset will now be able to also turn to Tester Team reviews for advice, as well as iTWire of course.
The Virgin Mobile Tester Team program opened today for all Virgin Mobile Australia customers, who can nominate themselves via a dedicated Facebook tab and on Virgin Mobile’s website.
The initiative follows the trend on YouTube forusers to upload videos of themselves, documenting the unboxing process and revealing the moment of newly purchased, must-have technology products and the increasing popularity of these clips.
Other popular trends include customers lining up to buy new phones only to smash them and upload the destruction video to YouTube, although somehow I think Virgin's terms and conditions might prohibit this.
Commenting on the new initiative, Virgin Mobile Marketing Director, David Scribner said: “The customer experience has always been at the core of everything we do at Virgin Mobile. We care about what our customers think, so who better to review our products than those who use them. By asking real people - our customers - to review handsets openly means people are getting a fair and honest review by everyday people, not just the technology pros.
"Recognising the value of peer endorsement, Virgin Mobile is excited to provide real reviews from real people via the Virgin Mobile Tester Team.
“The Virgin Mobile Tester Team is just one way that Virgin Mobile is putting control in our customers’ hands, providing reviews that reflect how our customers actually use their phones on a daily basis," Scribner said.
"We have one million Virgin Mobile customers who are in fact handset experts, so who better to review our handsets than our own passionate customers.”
To express interest in joining the Handset Tester team or to check out reviews, visit Virgin's Tester Team page here.